Samsonite Sneaker
Alex Covert — December 16, 2007 — Fashion
References: tranism
It is a little known fact that Samsonite also has a fashion line called Samsonite Black Label. Samsonite is best known for their luggage but, as we all know, some of the best product ideas in the world come from a cross-pollination of industries. The Strap Sandal is their newest product in this Black Label line. Leather, breathable fabric, stretchy, and a shock absorption system.
Implications - Companies that have been recognized by the public for the production of high-quality goods can bank on their established reputation when creating other commodities, whether related or unrelated to the original one. Multi-producing corporations with an already established customer base have at least a basic level of success guaranteed to them in terms of profit and consumption levels attributable to customer loyalty alone.
Implications - Companies that have been recognized by the public for the production of high-quality goods can bank on their established reputation when creating other commodities, whether related or unrelated to the original one. Multi-producing corporations with an already established customer base have at least a basic level of success guaranteed to them in terms of profit and consumption levels attributable to customer loyalty alone.
Trend Themes
1. Cross-pollination of Industries - Exploring new product ideas by combining elements from different industries.
2. Multi-producing Corporations - Expanding product lines and leveraging customer loyalty across various commodities.
3. Established Reputation in Multiple Industries - Leveraging brand recognition to develop successful products in related or unrelated industries.
Industry Implications
1. Fashion - Leveraging established reputation in one industry to launch successful fashion products.
2. Travel and Luggage - Expanding product offerings in the luggage industry to include innovative fashion items.
3. Footwear - Exploring cross-industry collaboration between luggage and footwear for unique product innovations.
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