The Rolls-Royce Wraith Luggage Perfectly Suits the Car Brand
Michael Hemsworth — April 29, 2016 — Autos
References: rolls-roycemotorcars & uncrate
Luxury vehicle brands are branching out into new, unexpected territories like creating luggage collections such as the Rolls-Royce Wraith lineup.
Designed with the advice of head butlers from grand hotels around the world, the Rolls-Royce Wraith luggage collection is intended to match the very vehicle it shares a name with.
The Rolls-Royce Wraith luggage is designed to feature equal weight distribution, stitching that's invisible and magnetic locking fasteners to ensure a clean close trip after trip. Although luxury luggage collections have traditionally been limited to brands like Louis Vuitton and Goyard, the Rolls-Royce Wraith lineup offers designs that are more masculine and lifestyle-focused.
The Rolls-Royce Wraith luggage collection features three bags, two cases and a carrier which can be purchased from Rolls-Royce dealers as a set or individually.
Designed with the advice of head butlers from grand hotels around the world, the Rolls-Royce Wraith luggage collection is intended to match the very vehicle it shares a name with.
The Rolls-Royce Wraith luggage is designed to feature equal weight distribution, stitching that's invisible and magnetic locking fasteners to ensure a clean close trip after trip. Although luxury luggage collections have traditionally been limited to brands like Louis Vuitton and Goyard, the Rolls-Royce Wraith lineup offers designs that are more masculine and lifestyle-focused.
The Rolls-Royce Wraith luggage collection features three bags, two cases and a carrier which can be purchased from Rolls-Royce dealers as a set or individually.
Trend Themes
1. Luxury Vehicle Luggage Collections - Opportunity for luxury vehicle brands to expand into new product lines, like luggage collections, to enhance their brand offerings.
2. Tailored Luggage Design - Disruptive innovation opportunity for luggage brands to collaborate with luxury car manufacturers to create custom-designed luggage collections that perfectly match their vehicles.
3. Masculine Lifestyle-focused Designs - Opportunity for luxury luggage brands to target the male demographic by creating designs that align with their lifestyle and preferences.
Industry Implications
1. Luxury Vehicle Manufacturing - Disruptive innovation opportunity for luxury vehicle manufacturers to diversify their offerings by creating high-end luggage collections that complement their vehicles.
2. Luxury Luggage Manufacturing - Opportunity for luxury luggage brands to expand their product lines by collaborating with luxury car manufacturers to create co-branded custom luggage collections.
3. Hospitality Industry - Opportunity for luxury hotel brands to partner with luxury car manufacturers and provide exclusive luggage collections that match the lavish experience of their guests.
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