Lucky Brand Partners with Código to Launch Heritage-Themed Clothing Line
Niko Pajkovic — September 17, 2021 — Marketing
References: luckybrand & forbes
Popular denim producer Lucky Brand has teamed up with Mexican tequila brand Código 1530 to launch a 22-piece limited-edition apparel collection.
The capsule was inspired by both of the brands' rich histories, offering consumers a wide range of heritage-themed garments with a distinctly vintage appeal. Prominently featured, the collaborative collection presents a number of men's and women's t-shirts with distressed graphics and earthy tones. Other items in the capsule include crewneck sweatshirts, trucker hats, and hoodies.
The standout piece is, of course, a brand new denim '223 Straight' men's jeans offered in a custom-made wash inspired by the color of Código 1530’s tequila. "We were inspired by Código 1530’s passion and the imagery in their archives that spoke to the heritage of the brand" explained Jimmy Carter, the vice president of merchandising at Lucky Brand.
Image Credit: Lucky Brand
The capsule was inspired by both of the brands' rich histories, offering consumers a wide range of heritage-themed garments with a distinctly vintage appeal. Prominently featured, the collaborative collection presents a number of men's and women's t-shirts with distressed graphics and earthy tones. Other items in the capsule include crewneck sweatshirts, trucker hats, and hoodies.
The standout piece is, of course, a brand new denim '223 Straight' men's jeans offered in a custom-made wash inspired by the color of Código 1530’s tequila. "We were inspired by Código 1530’s passion and the imagery in their archives that spoke to the heritage of the brand" explained Jimmy Carter, the vice president of merchandising at Lucky Brand.
Image Credit: Lucky Brand
Trend Themes
1. Heritage-themed Clothing - Opportunity for brands to collaborate and offer limited-edition apparel collections inspired by rich cultural histories and vintage design aesthetics.
2. Fashion and Food Pairing - Opportunity to integrate food and beverage brands into fashion through unique partnerships, offering consumers a multi-sensory brand experience.
3. Limited-edition Collaborations - Opportunity to create buzz and drive sales through partnerships and collaboration, offering unique and exclusive products to consumers.
Industry Implications
1. Clothing - Fashion brands can incorporate unique cultural elements and collaborate with other industries to offer consumers exclusive and diverse clothing collections.
2. Food and Beverage - Food and beverage brands can explore collaborations with fashion brands to create multi-sensory brand experiences that appeal to consumers.
3. Marketing and Advertising - Marketing and advertising agencies can offer expertise in developing unique partnerships and collaborations that create buzz and drive awareness and sales for brands.
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