The LRG Spring 2012 Lookbook Explores the Hangover House
Sophia Pelka — March 9, 2012 — Fashion
References: l-r-g & english.mashkulture.net
The LRG Spring 2012 lookbook is inspired by the drive to ‘explore more.’ The setting of the series is at the historical ‘Hangover House.’ The revolutionary architecture was created by William Alexander in 1938. The design was forward-thinking and stands as a permanent reminder to push for creativity. The lookbook is a reminder to partake in a daily pursuit of adventure and spontaneity.
The collection features graphic tees, relaxed knits and sang denim. The most memorable piece is a tri-hued jacket in primary colors. The Spring collection is simple and memorable, with high-quality structuring and subtle detailing. The models for the shoot include street culture heroes such as Gangsta Gibbs and Tommy Sandoval.
The collection features graphic tees, relaxed knits and sang denim. The most memorable piece is a tri-hued jacket in primary colors. The Spring collection is simple and memorable, with high-quality structuring and subtle detailing. The models for the shoot include street culture heroes such as Gangsta Gibbs and Tommy Sandoval.
Trend Themes
1. Graphic Tees - Disruptive innovation opportunity: Creating sustainable and eco-friendly graphic tees using innovative printing techniques and materials.
2. Relaxed Knits - Disruptive innovation opportunity: Introducing smart fabrics in relaxed knits that provide additional functionalities like moisture-wicking and temperature control.
3. Tri-hued Jackets - Disruptive innovation opportunity: Integrating wearable technology into tri-hued jackets that change colors based on the wearer's mood or environment.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Leveraging artificial intelligence and augmented reality to personalize the online shopping experience and offer virtual try-on for clothes.
2. Textile - Disruptive innovation opportunity: Developing sustainable and biodegradable textile materials to replace traditional fabrics and reduce the fashion industry's environmental impact.
3. Sports - Disruptive innovation opportunity: Integrating smart fabrics and sensors into sports apparel to provide real-time performance data and enhance athletes' training and recovery.
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