The Love-Themed Chuck Taylor's Celebrate Converse's 100 Birthday
Ellen Smith — November 13, 2017 — Fashion
In celebration of its 100th birthday, Converse is releasing a love-themed Chuck Taylor All Star, that's complete with a patched heart-shaped logo.
Available in blue denim and cream colorways, this sneaker iteration maintains the iconic Chuck Taylor silhouette, offering the wearer familiarity and comfort. Both sneakers feature solid white soles that are complete with a delicate touch of fine red detailing. On the blue sneakers, the patched logo boasts a white colorway, while the cream sneakers feature a tanned patch. The contrast in colors offers the wearer a more defined and visible branding experience, ensuring the individual can proudly represent the special-edition pair.
This celebratory pair of sneakers would appeal to long-time fans of the Converse brand.
Available in blue denim and cream colorways, this sneaker iteration maintains the iconic Chuck Taylor silhouette, offering the wearer familiarity and comfort. Both sneakers feature solid white soles that are complete with a delicate touch of fine red detailing. On the blue sneakers, the patched logo boasts a white colorway, while the cream sneakers feature a tanned patch. The contrast in colors offers the wearer a more defined and visible branding experience, ensuring the individual can proudly represent the special-edition pair.
This celebratory pair of sneakers would appeal to long-time fans of the Converse brand.
Trend Themes
1. Love-themed Footwear - Creating footwear with unique love-themed designs is a potential disruptive innovation opportunity.
2. Iconic Brand Celebrations - Creating special edition products to celebrate a brand's milestone anniversary is a potential disruptive innovation opportunity.
3. Contrast Branding - Creating contrast colorways for branding on products is a potential disruptive innovation opportunity.
Industry Implications
1. Footwear - Creating love-themed footwear is a potential disruptive innovation opportunity for the footwear industry.
2. Fashion - Creating special edition products to celebrate a brand's milestone anniversary is a potential disruptive innovation opportunity for the fashion industry.
3. Marketing - Creating contrast colorways for branding on products is a potential disruptive innovation opportunity for the marketing industry.
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