The Lover White Magick 02 Collection Feature Wedding Gown Alternatives
Meghan Young — June 6, 2013 — Fashion
References: loverthelabel & fashiongonerogue
The dresses featured in the Lover White Magick 02 lookbook are stunning alternatives to the traditional wedding gown. Although not promoted as such, the choice of color combined with the dreamy quality of each design is undeniably marriage material. Full of gossamer lace details, floating fabrics and delicate edges, the dresses are fit for a fairy princess.
Designed by Australia-based duo Nic Briand and Susien Chong, the Lover White Magick 02 collection adheres to the brand's pension for being "an ever-changing monument to defiant youth, natural wisdom and feminine charm." The equally ethereal lookbook stars model Caitlin Lomax, who is utterly demure and elegant in the column-shaped gowns that boast mainly strapless necklines or halter necks.
Designed by Australia-based duo Nic Briand and Susien Chong, the Lover White Magick 02 collection adheres to the brand's pension for being "an ever-changing monument to defiant youth, natural wisdom and feminine charm." The equally ethereal lookbook stars model Caitlin Lomax, who is utterly demure and elegant in the column-shaped gowns that boast mainly strapless necklines or halter necks.
Trend Themes
1. Alternative Wedding Dresses - The trend of non-traditional and ethereal wedding dresses like Lover White Magick 02 opens up opportunities for designers and retailers to introduce new styles and colors to the bridal industry.
2. Gossamer Lace Details - This trend shows a resurgence of delicate lace designs in the fashion industry, and can be an opportunity for textile manufacturers and designers to explore and innovate with new lace patterns, technologies and materials.
3. Dreamy Quality Design - A focus on creating ethereal and delicate designs can also be applied to other apparel categories, such as evening gowns, prom dresses, festival wear and lounge wear, allowing designers and retailers to create unique products with a magical and romantic vibe.
Industry Implications
1. Bridal Fashion - The popularity of ethereally lacy wedding dresses opens up opportunities for innovation and differentiation among bridal designers and retailers.
2. Textile Manufacturing - The return of gossamer lace details can foster innovation in textile manufacturing industry, from developing new types of lace fabric with different colors, textures and stretch properties, to incorporating technological features like smart textiles into lace designs.
3. Fashion Design - The dreamy quality design trend in ethereally lacy dresses represents a broader opportunity for fashion designers across categories, as they can apply similar styles to a variety of apparel, including evening wear, prom dresses, and other special occasions garments.
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