Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Dual Perspective Infographics

Clean the Sky - Positive Eco Trends & Breakthroughs

This Infographic Looks at Six Companies That Inspire Love and Hate

— February 17, 2013 — Business
Living in a capitalist consumer culture, there are few things that stir strong love and hate emotions in people than decisions made by the biggest conglomerations in the world.

This infographic from greatbusinessschools.com takes two perspectives on these love and hate relationships towards six of the largest companies in the world. The first three companies profiled are ones that the general public despises, but please investors. The next three are ones that consumers love but investors should be wary of. It's easy for the general public to show disdain towards tobacco giant Phillip Morris, the small business crushing Wal-Mart juggernaut and the profit-machine that is the Bank of America. It's for those very reasons that investors who pour funds into those companies sleep soundly at night: they simply make money. On the flip side, people love their iPhones from Apple, updating their statuses on Facebook, and using their Windows PCs from Microsoft, but the infographic outlines some very good reasons that these companies might not be a hot investment.

It all goes to show that love and hate is just a matter of perspective, especially when it comes to huge corporations.
Trend Themes
1. Consumer-company Emotions - Analyzing consumer sentiment towards companies to optimize business practices.
2. Investment-consumer Dissonance - Identifying companies that may be popular with consumers but lack investment potential.
3. Public-private Divide - Examining the contrasting views of the general public versus investors towards large corporations.
Industry Implications
1. Finance - Developing new investment strategies and opportunities in response to the public's love-hate relationship with large corporations.
2. Marketing - Leveraging public sentiment towards companies to drive consumer behavior and brand loyalty.
3. Technology - Creating innovative solutions for bridging the gap between consumer satisfaction and investment performance in technology companies.
3.9
Score
Popularity
Activity
Freshness