Lou's Shoes are for Tots With Undeniable Style
Renee Ramsarran — January 30, 2011 — Life-Stages
References: lousshoes.bigcartel & alistmom
It's clear that the footwear by New Zealand-based Lou's Shoes is for those tiny fashionistas. These handcrafted blue and white Baby Gaiters take their cue from equestrian style. The collection draws inspiration from classic styles like penny loafers and brogues. Made from high-quality leather and non-slip soles, each miniature creation will flex and stretch for growing feet.
The vintage-inspired Lou's Shoes line is perfectly adorable, from its furry boots to the crocodile booties
Implications - Consumers are willing to spend excessive amounts of money on children's goods because consumers idolize children and associate them with positive future prospects. As such, if a corporation is able to craft child-centric versions of their wares for consumers, they should consider doing so as a new and potentially profitable source of revenue.
The vintage-inspired Lou's Shoes line is perfectly adorable, from its furry boots to the crocodile booties
Implications - Consumers are willing to spend excessive amounts of money on children's goods because consumers idolize children and associate them with positive future prospects. As such, if a corporation is able to craft child-centric versions of their wares for consumers, they should consider doing so as a new and potentially profitable source of revenue.
Trend Themes
1. Handcrafted Children's Footwear - Companies can tap into the trend of handcrafted children's footwear by creating stylish and high-quality footwear for growing feet.
2. Vintage-inspired Children's Fashion - Designers can capitalize on the trend of vintage-inspired children's fashion by creating clothing and accessories that mimic classic styles in a smaller size range.
3. Premium Children's Goods - Businesses can benefit from the trend of premium children's goods by creating high-end versions of their products for the child and parent market.
Industry Implications
1. Children's Footwear - The children's footwear industry can take advantage of the trend towards stylish and high-quality handcrafted footwear for growing feet.
2. Children's Fashion - The children's fashion industry can capitalize on the trend of vintage-inspired styles by creating classic clothing and accessories in mini sizes.
3. Child and Parent Market - Businesses can tap into the trend of premium children's goods and market to both the child and parent demographic, offering high-end versions of their products for this market.
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