Jacquemus' Chic Loungewear Line is Comfortable and Sensible
Ellen Smith — May 7, 2020 — Fashion
Staying home for lengthy periods of time calls for comfortable loungewear options, and Jacquemus designer Simon Porte Jacquemus is pulling through with a chic and intimate loungewear capsule dubbed 'Une soirée intime avec Jacquemus,' translating to 'an intimate evening with Jacquemus.
What's interesting about this line is that the designer had it planned prior to the COVID-19 pandemic, not knowing the demand for stylish and comfortable at-home apparel that would be around the corner. "We did not expect it to be so timely!" the designed stated. This line is both chic and available at a high-end price point, ranging from $95 USD to $590 USD. Some standouts from the line include slip-ons and men's oversized t-shirts.
Image Credit: Ssense
What's interesting about this line is that the designer had it planned prior to the COVID-19 pandemic, not knowing the demand for stylish and comfortable at-home apparel that would be around the corner. "We did not expect it to be so timely!" the designed stated. This line is both chic and available at a high-end price point, ranging from $95 USD to $590 USD. Some standouts from the line include slip-ons and men's oversized t-shirts.
Image Credit: Ssense
Trend Themes
1. Intimate Designer Loungewear - The trend towards designer loungewear that is both comfortable and stylish presents an opportunity for innovative and luxurious at-home apparel.
2. Chic Loungewear Capsules - The rise of curated loungewear collections, like Jacquemus' 'Une soirée intime avec Jacquemus,' showcases an emerging trend in the fashion industry where brands create exclusive, high-end loungewear lines for home comfort.
3. Demand for Stylish At-home Apparel - The unexpected demand for fashionable and comfortable at-home clothing during the COVID-19 pandemic creates an opportunity for brands to cater to this market with creative and luxurious offerings.
Industry Implications
1. Fashion Industry - The fashion industry has the chance to tap into the growing market for designer loungewear, providing consumers with high-quality and fashionable options for at-home comfort.
2. Luxury Apparel Industry - Luxury apparel brands can leverage the trend of chic loungewear capsules to create exclusive collections that offer both comfort and style, catering to discerning customers seeking luxurious at-home options.
3. Online Retail Industry - The online retail industry can capitalize on the demand for stylish at-home apparel by offering curated collections of designer loungewear, providing convenience and accessibility to customers looking for fashionable comfort.
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