The Louis Vuitton 2011 Jewelry Collection for Spring/Summer
Chalaine Mantha — March 2, 2011 — Marketing
References: louisvuitton & sassisamblog
The Louis Vuitton 2011 Jewelry Collection for Spring/Summer is a bright mix of giant, bold jewels and amazing chunky bangles. The bright colors are perfect for summertime fashion statements. There are four ranges in the collection, with juicy names such as Damier Perle, Eye Candy, Cosmopolitan and Cocktail Tropical. Many of the necklaces are super-long with pretty Louis Vuitton charms dangling from their chains. The candy-colored pieces are sure to put you in a good mood and set you up for summer.
The Louis Vuitton 2011 Jewelry Collection lookbook features some amazing females from all around the world. Some of the women gracing the lookbook are Alexandra Richards, Billie Porter, Hailey Gates and Sky Ferreira. The lovely ladies were photographed by Paul Schmitt and Bertrand Bozon.
The Louis Vuitton 2011 Jewelry Collection lookbook features some amazing females from all around the world. Some of the women gracing the lookbook are Alexandra Richards, Billie Porter, Hailey Gates and Sky Ferreira. The lovely ladies were photographed by Paul Schmitt and Bertrand Bozon.
Trend Themes
1. Chunky-bangle Jewelry Trend - Opportunity for traditional jewelry brands to adopt the chunky-bangle trend in their collections and appeal to younger and more fashion-forward customers.
2. Bright Colors Fashion Trend - Opportunity for fashion retailers to incorporate more bright and bold colors in their summer collections and attract those customers who seek statement pieces.
3. Global Female Representation Trend - Opportunity for fashion brands to add diversity in their advertisements by featuring models from different cultural backgrounds, attracting audiences looking for relatable representation in fashion.
Industry Implications
1. Jewelry Industry - Disruptive innovation opportunity for jewelry companies to experiment with new and unconventional designs and cater to the increasing demand for statement pieces.
2. Fashion Industry - Disruptive innovation opportunity for fashion retailers to switch towards eco-friendly and sustainable production, attracting conscious and responsible customers.
3. Photography and Advertising Industry - Disruptive innovation opportunity for photography and advertising agencies to move beyond the conventional and feature a diverse representation of models, catering to the prevailing social values.
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