Watch Brand Louis Pion Releases the 'Watch Campaign'
Armida Ascano — September 13, 2010 — Marketing
References: louis-pion.fr & adsoftheworld
Louis Pion is a brand of watches that knows accessories are a very personal choice. Their current advertising campaign is based around the concept that every individual personality can be matched with a unique timepiece from Louis Pion.
This simple concept is matched with an inventive execution. The print campaign is called 'Watch Heads,' and features peculiar "watch people" who literally have watch faces for heads. Louis Pion matches each of these "watch people" to a watch corresponding with their personality.
This simple concept is matched with an inventive execution. The print campaign is called 'Watch Heads,' and features peculiar "watch people" who literally have watch faces for heads. Louis Pion matches each of these "watch people" to a watch corresponding with their personality.
Trend Themes
1. Personalized Accessories - Louis Pion's watch campaign focuses on the concept of matching individual personalities with unique timepieces, highlighting the trend of personalized accessories.
2. Inventive Print Advertising - Louis Pion's 'Watch Heads' print campaign, featuring peculiar 'watch people' with watch faces for heads, showcases the trend of inventive and attention-grabbing print advertisements.
3. Branding Through Representation - Louis Pion's 'Watch Heads' campaign aligns individual personalities with corresponding watches, illustrating the trend of branding through representation and emotional connection.
Industry Implications
1. Watches - The trend of personalized accessories in the watch industry presents an opportunity for watch brands like Louis Pion to offer a wide variety of timepieces that cater to different personalities and preferences.
2. Advertising - The inventive and attention-grabbing print campaign by Louis Pion demonstrates the potential for disruptive innovation in the advertising industry, encouraging brands to think outside the box when creating engaging advertisements.
3. Fashion - The concept of matching individual personalities with unique timepieces from Louis Pion taps into the trend of personalization in the fashion industry, creating opportunities for brands to offer customized and tailored accessories.
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