The Christian Louboutin Spring Campaign is a Lethal Murder Mystery
Malika Renee Butss — January 11, 2016 — Marketing
References: vogue.in & luxurydaily
The latest Christian Louboutin Spring campaign is a silent and lethal short film that will have viewers on the edge of their seats. Disguised as a murder mystery, the Parisian designer has taken a slightly cryptic approach to showcasing his latest lineup.
Titled 'Who Killed Amazoula?' This two and a half minute video tells the tale of a wealthy mistress murdered for her collection of chic and irresistible high heels. A Louboutin-wearing detective is immediately put on the case and the story continues as she arrives at the crime scene and witnesses the fallen Amazoula in a pair of lace-up shin-high stiletto heels. The crime scene shows clear signs of struggle as Amazoula is laying murdered among her many high heels from the Christian Louboutin Spring 2016 collection.
Viewers interested in finding out who the culprit is must watch the video above and pay close attention to the clues.
Titled 'Who Killed Amazoula?' This two and a half minute video tells the tale of a wealthy mistress murdered for her collection of chic and irresistible high heels. A Louboutin-wearing detective is immediately put on the case and the story continues as she arrives at the crime scene and witnesses the fallen Amazoula in a pair of lace-up shin-high stiletto heels. The crime scene shows clear signs of struggle as Amazoula is laying murdered among her many high heels from the Christian Louboutin Spring 2016 collection.
Viewers interested in finding out who the culprit is must watch the video above and pay close attention to the clues.
Trend Themes
1. Interactive Fashion Campaigns - Fashion brands can create immersive storytelling experiences through interactive campaign videos, engaging audiences in a unique way.
2. Merging Fashion and Entertainment - Collaborations between fashion designers and filmmakers allow for the creation of captivating and cinematic campaigns that capture viewers' attention.
3. Cryptic Storytelling in Advertising - Using cryptic narratives in advertising campaigns can create a sense of intrigue and suspense, enticing consumers to uncover the story behind the product.
Industry Implications
1. Fashion - Fashion brands can leverage immersive campaigns to enhance brand storytelling and create a more memorable experience for consumers.
2. Film - Film industry professionals can partner with fashion brands to showcase their creativity and storytelling abilities by producing captivating campaign videos.
3. Advertising - The use of cryptic narratives in advertising campaigns can disrupt traditional marketing strategies and capture consumers' attention in a unique and intriguing way.
0.6
Score
Popularity
Activity
Freshness
