The Tesla Model S Has a Hidden James Bond Lotus Submarine Feature
Meghan Young — February 28, 2015 — Autos
References: teslamotors & theverge
The concept of Easter eggs is often reserved for the Internet or even video games, but the Tesla has introduced an epic hidden feature in its Model S car, which is inspired by James Bond's Lotus Submarine. The Verge instructs, "Hold the "T" logo, enter "007" into the login, and then adjust your suspension to a depth of 20,000 leagues under the sea."
Although this Lotus Submarine Easter egg doesn't do more than bring up a special control panel, it will delight drivers to no end. After all, it will let people channel their inner Bond in a more immersive way. At the end of the day, the Lotus Submarine feature shows the industry that there are other ways a company can connect with its consumers. Although it's a gimmick, it's a clever gimmick.
Although this Lotus Submarine Easter egg doesn't do more than bring up a special control panel, it will delight drivers to no end. After all, it will let people channel their inner Bond in a more immersive way. At the end of the day, the Lotus Submarine feature shows the industry that there are other ways a company can connect with its consumers. Although it's a gimmick, it's a clever gimmick.
Trend Themes
1. Hidden Features in Automobiles - Exploring and incorporating hidden features in automobiles can enhance the driver experience and create a unique connection with consumers.
2. Easter Eggs in Consumer Products - Introducing easter eggs in consumer products, like the Lotus Submarine feature in Tesla's Model S, adds an element of surprise and delight for consumers.
3. Immersive Brand Experiences - Creating immersive brand experiences, such as channeling James Bond with the Lotus Submarine feature, can strengthen consumer engagement and loyalty.
Industry Implications
1. Automotive - The automotive industry can explore hidden features and easter eggs to differentiate their products and create memorable experiences for customers.
2. Consumer Electronics - Incorporating easter eggs and hidden features in consumer electronics can increase user engagement and generate positive brand associations.
3. Marketing and Advertising - Marketing and advertising agencies can leverage immersive brand experiences, like the Lotus Submarine feature, to create unique and memorable campaigns for clients.
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