The Lotus Evora by Masonry is Lightweight and Desirable
Peter Vallas — February 15, 2011 — Autos
References: mansory & acquiremag
The Lotus Evora by Masonry is the latest luxury creation by the remarkable automobile aftermarket design company. Masonry is known for taking high-end automobiles and infusing them with their own artistic element.
Lotus Evora by Masonry is a landmark that will sit next to their redone Bugatti Veyron, Aston Martin DB9 and the other luxury vehicles I wish I could afford. Masonry took the Evora and changed the body to a lightweight carbon fiber alternative that includes tasteful mods to not only make the car lighter, but more appealing as well.
Lotus Evora by Masonry is a landmark that will sit next to their redone Bugatti Veyron, Aston Martin DB9 and the other luxury vehicles I wish I could afford. Masonry took the Evora and changed the body to a lightweight carbon fiber alternative that includes tasteful mods to not only make the car lighter, but more appealing as well.
Trend Themes
1. Luxury Aftermarket Design - Masonry's artistic modifications to high-end automobiles offer disruptive innovation opportunities in the luxury aftermarket design industry.
2. Carbon Fiber Alternatives - The use of lightweight carbon fiber materials in the modification of high-end vehicles presents disruptive innovation opportunities in the automotive industry.
3. Aesthetic Modifications - The incorporation of tasteful aesthetic modifications in luxury vehicle designs presents disruptive innovation opportunities in the automotive customization industry.
Industry Implications
1. Luxury Aftermarket Design - The luxury aftermarket design industry can leverage Masonry's artistic modifications to high-end automobiles for disruptive innovation.
2. Automotive - The automotive industry can explore the use of lightweight carbon fiber materials as an alternative in vehicle modification for disruptive innovation.
3. Automotive Customization - The automotive customization industry can capitalize on the incorporation of tasteful aesthetic modifications in luxury vehicle designs for disruptive innovation.
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