Lookers Auto Dealership Was Designed for Children and Parents
Ellen Smith — August 16, 2018 — Autos
Lookers auto dealership sells family friendly cars in the UK, and to better reflect that, the brand re-designed its store's interiors with elements that would be more inviting to every member of the family.
This welcoming store space now feature amenities like baby changing stations, to better service the needs of new parents. Meanwhile, older children can spend time in an immersive play area or enjoy the company of the new in-store mascot, Lucky the Dog, who welcomes those entering the dealership.
This re-design resulted in Lookers receiving recognition from Mumsnet -- a website that acknowledges family friendly spaces to aid parents. The new store space better reflects that brand's family friendly values, and supports those interesting in purchasing a new vehicle every step of the way.
This welcoming store space now feature amenities like baby changing stations, to better service the needs of new parents. Meanwhile, older children can spend time in an immersive play area or enjoy the company of the new in-store mascot, Lucky the Dog, who welcomes those entering the dealership.
This re-design resulted in Lookers receiving recognition from Mumsnet -- a website that acknowledges family friendly spaces to aid parents. The new store space better reflects that brand's family friendly values, and supports those interesting in purchasing a new vehicle every step of the way.
Trend Themes
1. Family-friendly Auto Dealerships - Auto dealerships are re-designing their spaces to cater to the needs of families, creating a more inviting and accommodating environment.
2. Immersive Play Areas - Auto dealerships are incorporating immersive play areas to keep older children engaged and entertained while their parents browse or make a purchase.
3. In-store Mascots - Auto dealerships are introducing in-store mascots to create a friendly and welcoming atmosphere for customers of all ages.
Industry Implications
1. Automotive - The automotive industry can adopt family-friendly practices and re-design their dealership spaces to attract and accommodate family-oriented customers.
2. Retail - Retail stores can take inspiration from auto dealerships by incorporating immersive play areas and in-store mascots to enhance the shopping experience for families.
3. Marketing - Marketing professionals can explore opportunities to promote family-friendly features in auto dealerships, such as play areas and mascots, to attract and engage a wider audience.
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