This Long-Wheelbase Mercedes E-Class Targets the Chinese Car Market
Rahul Kalvapalle — April 25, 2016 — Autos
References: media.daimler & gizmag
Mercedes-Benz has unveiled a special long-wheelbase version of its signature E-Class model, with the extra 5.5 inches of space allowing extra space for occupants not to mention the ability to install a few more comfort and luxury features.
This particular vehicle features a pair of high-tech, high-resolution 12.3-inch displays integrated right into the dashboard. Drivers can use these displays to enjoy virtual instruments that display all relevant and pertinent vehicle information, with the driver able to choose between three different visual styles.
Ultimately however, this particular Mercedes E-Class stands out first and foremost because of its long-wheelbase configuration, which allows for a more spacious interior. The Chinese auto market is facing particular demand for long-wheelbase vehicles, which is why this Mercedes E-Class variant should be a great hit in this burgeoning auto market.
This particular vehicle features a pair of high-tech, high-resolution 12.3-inch displays integrated right into the dashboard. Drivers can use these displays to enjoy virtual instruments that display all relevant and pertinent vehicle information, with the driver able to choose between three different visual styles.
Ultimately however, this particular Mercedes E-Class stands out first and foremost because of its long-wheelbase configuration, which allows for a more spacious interior. The Chinese auto market is facing particular demand for long-wheelbase vehicles, which is why this Mercedes E-Class variant should be a great hit in this burgeoning auto market.
Trend Themes
1. Long-wheelbase Vehicles - The demand for long-wheelbase vehicles in the Chinese market presents an opportunity for luxury car manufacturers to cater to this growing segment.
2. Integrated High-tech Displays - The integration of high-resolution displays in vehicles allows for personalized visual styles and improved user experience, creating opportunities for technology companies to develop innovative infotainment systems.
3. Luxury Features and Comfort - The addition of extra comfort and luxury features in long-wheelbase vehicles provides an opportunity for luxury car brands to differentiate themselves and capture the attention of affluent consumers.
Industry Implications
1. Luxury Car Manufacturing - The growing demand for long-wheelbase vehicles in the Chinese market creates a unique opportunity for luxury car manufacturers to expand their product offerings and capture market share.
2. Technology and Infotainment Systems - The integration of high-tech displays in vehicles presents a disruptive innovation opportunity for technology companies to develop advanced infotainment systems and capitalize on the increasing demand for personalized digital experiences.
3. Luxury Goods and Services - The desire for luxury features and comfort in long-wheelbase vehicles opens up opportunities for luxury brands to collaborate with car manufacturers and provide customized luxury products and services tailored to affluent consumers.
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