Britain’s Beer Alliance Debuted its #LongLiveTheLocal Campaign
Grace Mahas — August 8, 2019 — Marketing
References: longlivethelocal.pub & thedrum
With the increasing tax pressures, many UK-based pubs are struggling to remain open -- which is why Britain’s Beer Alliance is trying to rally Brits to save their favorite pubs with the launch of its new #LongLiveTheLocal Campaign. The campaign highlights the shocking fact that three pubs a day close in the UK due to beer taxes; a tax that is 12 times higher than that of Germany.
The #LongLiveTheLocal Campaign underscores the importance of local pubs through a storytelling campaign that brings together grandparents and grandchildren, bartenders and patrons, sports fans and sports players, weddings and funerals, and friends and family.
Britan's Beer Alliance campaign hopes to evoke fond memories from Brits to move them to sign the campaign's petition to lower the beer tax.
The #LongLiveTheLocal Campaign underscores the importance of local pubs through a storytelling campaign that brings together grandparents and grandchildren, bartenders and patrons, sports fans and sports players, weddings and funerals, and friends and family.
Britan's Beer Alliance campaign hopes to evoke fond memories from Brits to move them to sign the campaign's petition to lower the beer tax.
Trend Themes
1. Rallying for Local Pubs - Creating grassroots campaigns to save struggling local pubs through community engagement and storytelling.
2. Highlighting Tax Disparity - Drawing attention to the significant difference in beer taxes between the UK and other countries to advocate for lower taxes and support for the pub industry.
3. Storytelling for Social Change - Utilizing storytelling techniques to raise awareness and rally public support for important causes like saving local pubs.
Industry Implications
1. Hospitality - Exploring innovative ways to support struggling pubs, increase customer engagement, and preserve community spaces.
2. Advertising - Developing creative campaigns that utilize storytelling to drive engagement and evoke emotional responses within target audiences.
3. Government & Policy Advocacy - Advocating for policy changes and tax reform to support and protect local pubs and the wider hospitality industry.
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