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Transit-Inspired Parasols

Clean the Sky - Positive Eco Trends & Breakthroughs

The London Undercover 'Green Line' Umbrella Pays Homage to Vintage Buses

— November 25, 2011 — Fashion
Staying fashionable during a torrential downpour can be difficult, but the London Undercover 'Green Line' umbrella will surely keep you dry and looking stylish.

Drawing inspiration from vintage transportation vehicles, the London Undercover 'Green Line' umbrella features designs based on the iconic Green Line commuter coach brand, which linked London to surrounding counties at the turn of the 20th century. The handheld canopy has a vintage Lincoln Green colorway accented with a solid gold trim. The internal material sports a red plaid pattern, a design lifted from the seat fabric in the 1960s era Routemaster buses. The umbrella is finished with a maple wood shaft and handle, adding to its overall style and functionality.

The London Undercover 'Green Line' umbrella in another example of a luxury accessory made with quality and class that is practical yet posh.
Trend Themes
1. Vintage-inspired Accessories - Disruptive innovation opportunity: Explore incorporating vintage designs and materials into various accessories like umbrellas, bags, and phone cases.
2. Transportation-inspired Fashion - Disruptive innovation opportunity: Design clothing and accessories that draw inspiration from iconic transportation vehicles, such as trains, buses, and planes.
3. Functional Luxury Accessories - Disruptive innovation opportunity: Create luxury accessories that combine both style and practicality, offering consumers a fashionable yet functional product.
Industry Implications
1. Fashion Accessories - Disruptive innovation opportunity: Develop new and unique accessories that cater to consumers' desire for fashionable and functional products.
2. Luxury Goods - Disruptive innovation opportunity: Introduce luxury items that incorporate vintage-inspired designs, materials, and colors to capture the attention of affluent customers.
3. Transportation - Disruptive innovation opportunity: Collaborate with fashion brands to create transportation-themed merchandise, expanding the reach and appeal of transportation companies.
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