The Lomo'Instant Wide Camera Brings Glorious Instant Film Back
Michael Hemsworth — October 15, 2015 — Tech
References: microsites.lomography & uncrate
Those out there that miss instant film more than anything else when it comes to photography can rejoice with the Lomo'Instant Wide Camera that'll give you the functionality to use the instantaneous film once again in a new format. While other instant film cameras on the market print smaller sizes that can easily be lost or forgotten about, the Lomo'Instant Wide Camera prints crisp, large shots to produce prints that are larger and more comprehensive than ever.
The discontinuation of the Polaroid instant camera line left many feeling like they lost a major piece of their photography history, but it's clear that with the Lomo'Instant Wide Camera -- that's able to be paired with a lens that's 35mm-equivalent -- that the demand is simply too strong to keep tucked away.
The discontinuation of the Polaroid instant camera line left many feeling like they lost a major piece of their photography history, but it's clear that with the Lomo'Instant Wide Camera -- that's able to be paired with a lens that's 35mm-equivalent -- that the demand is simply too strong to keep tucked away.
Trend Themes
1. Instant Film Cameras - The demand for instant film cameras raises an opportunity for companies to create new versions with updated features.
2. Retro Photography - The popularity of retro photography presents a chance for businesses to capitalize on nostalgia by offering vintage-inspired or updated versions of classic cameras.
3. Large Format Prints - The trend towards large format prints provides an opportunity for companies to develop instant film cameras that produce high-quality, larger prints.
Industry Implications
1. Photography - The photography industry has the chance to create new and improved instant film cameras that cater to the growing demand for instant prints.
2. Technology - The technology industry has a disruption opportunity to develop new instant film cameras with modern features that integrate with smartphones and other devices.
3. Retail - The retail industry can leverage the popularity of retro photography trends by offering instant film cameras, accessories, and film in physical stores and online marketplaces.
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