Paul Frank's Logtastic Skivvies
Going Like Sixty — November 18, 2008 — Fashion
References: fredflare
Somehow I think there might be more females wearing this lumberjack underwear than guys. No, they will not be lumberjills, because lumberjills are for real.
Paul Frank decided that soft red stretch jersey is just what lumberjacks (and lumberjack wannabes) needed. The style comes in boxer, natch, but also in briefs? Yup, that confirms it: these are for women.
Implications - Traditionally, women have been the ones to have all the fun with underwear. With more and more fashion-savvy males in today's population, however, less style-inclined men are looking for ways to appease their growing interest in fashion. Eye-catching, stylish underwear is one way for the male population to address this desire, without drawing attention to themselves just yet.
Paul Frank decided that soft red stretch jersey is just what lumberjacks (and lumberjack wannabes) needed. The style comes in boxer, natch, but also in briefs? Yup, that confirms it: these are for women.
Implications - Traditionally, women have been the ones to have all the fun with underwear. With more and more fashion-savvy males in today's population, however, less style-inclined men are looking for ways to appease their growing interest in fashion. Eye-catching, stylish underwear is one way for the male population to address this desire, without drawing attention to themselves just yet.
Trend Themes
1. Fashionable Underwear for Men - Opportunity to tap into the growing market of fashion-conscious men by offering stylish and eye-catching underwear options.
2. Gender-inclusive Underwear - Disruptive innovation opportunity to create underwear designs that cater to a broader range of gender identities and expressions.
3. Blurring Gender Norms in Fashion - Opportunity to challenge traditional gender stereotypes by offering fashion-forward underwear options for both men and women.
Industry Implications
1. Fashion Retail - The fashion retail industry can capture the market demand for fashionable men's underwear by curating trendy and stylish options.
2. Lifestyle and Personal Care - The lifestyle and personal care industry can innovate by introducing gender-inclusive underwear lines that cater to diverse consumer preferences.
3. Fashion Design and Manufacturing - Fashion designers and manufacturers can challenge societal norms by creating underwear designs that blur the boundaries of gender and embrace individuality.
2.4
Score
Popularity
Activity
Freshness
