GCDS' Fall/Winter Lookbook Features Some Especially Bold Branding
Riley von Niessen — September 15, 2016 — Fashion
'GCDS,' lengthened to 'God Can't Destroy Streetwear,' dropped a logo-heavy lookbook titled 'The Holy Crew' in time to promote the offerings from its 2016 Fall/Winter range.
Set in a Victorian mansion, the photo series shows subjects perched atop luxurious vintage chairs, in front of artful murals and with the slowing decaying roof that's above them. By using the Victorian mansion as its setting, the GCDS lookbook does well in contrasting the modern logo-heavy styles with a unique backdrop. As models are shown interacting with the home and the many furnishings inside, the clothing they wear is made to standout as a result.
Each of the pieces is clearly marked by the brand with the inclusion of its acronym all over -- with some showing it as a band-like pattern and others showing it sprawled over the fronts and backs of apparel. In addition, GCDS uses provocative slogans in its designs as well, helping to target rebellious youth.
Set in a Victorian mansion, the photo series shows subjects perched atop luxurious vintage chairs, in front of artful murals and with the slowing decaying roof that's above them. By using the Victorian mansion as its setting, the GCDS lookbook does well in contrasting the modern logo-heavy styles with a unique backdrop. As models are shown interacting with the home and the many furnishings inside, the clothing they wear is made to standout as a result.
Each of the pieces is clearly marked by the brand with the inclusion of its acronym all over -- with some showing it as a band-like pattern and others showing it sprawled over the fronts and backs of apparel. In addition, GCDS uses provocative slogans in its designs as well, helping to target rebellious youth.
Trend Themes
1. Logo-heavy Street Styles - Disruptive Innovation Opportunity: Explore opportunities to incorporate bold and prominent branding in streetwear designs, creating a distinct visual identity.
2. Bold Branding in Lookbooks - Disruptive Innovation Opportunity: Experiment with unique and unconventional backdrops for lookbooks, creating a visual contrast that enhances the brand message.
3. Rebellious Slogans in Fashion - Disruptive Innovation Opportunity: Capitalize on the appeal of provocative slogans in fashion, targeting rebellious youth and making a strong statement.
Industry Implications
1. Streetwear Fashion - Disruptive Innovation Opportunity: Embrace logo-heavy designs and bold branding to create a distinctive and recognizable style within the streetwear industry.
2. Fashion Lookbook Photography - Disruptive Innovation Opportunity: Push the boundaries of conventional lookbook photography by using unique backdrops and settings that enhance brand storytelling.
3. Youth-centric Fashion Brands - Disruptive Innovation Opportunity: Incorporate rebellious slogans and provocative messaging into fashion designs to resonate with the target market of rebellious youth.
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