Loewe Spring 2010 Campaign Channels Woodland Sprites
Venessa Fisher — January 28, 2010 — Fashion
References: loewe & fashiongonerogue
The Loewe Spring 2010 Campaign features supermodel Daria Werbowy as the face of their latest spring advertisements. Photographed by Inez van Lamsweerde and Vinoodh Matadin, Daria brings a certain elegance and charm to the label’s four image campaign. The spread features creamy neutral leather bags, orange accents and sophisticated style. Check out Loewe’s Spring 2010 Campaign in the gallery above!
Implications - The use of flora and forestry in fashion spread speaks to an urge for fantasy and fairy tale-like escape on part of consumers. Since the release of Shakespeare's A Midsummer Night's Dream, forests and woodlands have been associated with otherworldly creatures. Consumers enjoyed these tales as children and continue to well into their adult lives.
Implications - The use of flora and forestry in fashion spread speaks to an urge for fantasy and fairy tale-like escape on part of consumers. Since the release of Shakespeare's A Midsummer Night's Dream, forests and woodlands have been associated with otherworldly creatures. Consumers enjoyed these tales as children and continue to well into their adult lives.
Trend Themes
1. Fantasy Fashion - Creating fashion campaigns that embrace fantasy and fairy tale-like elements to provide consumers with an escape from reality.
2. Nature-inspired Accessories - Designing accessories that incorporate elements from flora and forestry to appeal to consumers' desire for a connection to the natural world.
3. Sophisticated Orange - Integrating orange accents into fashion campaigns to add a touch of sophistication and vibrancy.
Industry Implications
1. Fashion - Incorporating fantasy and nature-inspired elements in fashion campaigns and designs to capture consumers' imagination and offer unique experiences.
2. Accessories - Exploring the use of flora and forestry elements in accessory designs to tap into consumers' desire for a closer connection to nature.
3. Marketing and Advertising - Utilizing fantasy-inspired fashion campaigns with vibrant orange accents as a creative and attention-grabbing marketing strategy to engage consumers.
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