The Loco Abreu Asics Boots Against Racism Strives for Equality
Jamie Danielle Munro — June 14, 2011 — Fashion
References: scaryideas & creativecriminals
The Loco Abreu Asics Boots Against Racism campaign fights to stop racism on and off the field. By wearing one white shoe and one black shoe on the soccer field, the popular sports star got the message across to millions of viewers.
People of all colors can work together, and this clever campaign encourages this message. Amazingly, by wearing these shoes for only one game, millions of viewers received the message followed by an online frenzy as advertisers and bloggers alike commented on the event. The Loco Abreu Asics Boots Against Racism campaign demonstrates how racism is a thing of the past, and everyone must recognize and strive for equality in the world.
Asics does a great job at promoting the brand with this campaign, while simultaneously keeping the larger social good in mind.
People of all colors can work together, and this clever campaign encourages this message. Amazingly, by wearing these shoes for only one game, millions of viewers received the message followed by an online frenzy as advertisers and bloggers alike commented on the event. The Loco Abreu Asics Boots Against Racism campaign demonstrates how racism is a thing of the past, and everyone must recognize and strive for equality in the world.
Asics does a great job at promoting the brand with this campaign, while simultaneously keeping the larger social good in mind.
Trend Themes
1. Racist-fighting Campaigns - The Loco Abreu Asics Boot Against Racism is a prime example of a campaign that fights against racism.
2. Promoting Equality - The Loco Abreu Asics Boot Against Racism demonstrates the importance of striving for equality in the world.
3. Social Good Advertising - Asics successfully promotes its brand while keeping the larger social good in mind with this campaign.
Industry Implications
1. Sports Apparel - Sports apparel brands have an opportunity to create campaigns that combat racism and promote inclusivity.
2. Social Awareness - Various industries can learn from campaigns like the Loco Abreu Asics Boot Against Racism and incorporate social awareness in their marketing strategies.
3. Online Advertising - Online advertisers can tap into the online frenzy generated by campaigns like the Loco Abreu Asics Boot Against Racism and leverage it for their own promotional purposes.
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