The Locket App Places Targeted Ads on Your Phone's Home Screen
Michael Hines — August 17, 2013 — Tech
References: getlocket & springwise
The Locket app lets you make money every time you open your phone. The app is currently an Android exclusive and works in the simplest manner possible. All you need to do is install the app, let your phone sleep and voila! Now when you go to open your phone, your lock screen will have an ad on it.
You can either interact with the ad by swiping left or ignore it by swiping right. No matter what you do, you will make a cent. Although this may seem like a low figure, because it is, it's more than you would make for opening your phone should you not have the Locket app installed. Payments max out at 0.03 an hour and $15 monthly. Users can cash out at the end of the month, apply their funds to a gift card or donate them to charity!
You can either interact with the ad by swiping left or ignore it by swiping right. No matter what you do, you will make a cent. Although this may seem like a low figure, because it is, it's more than you would make for opening your phone should you not have the Locket app installed. Payments max out at 0.03 an hour and $15 monthly. Users can cash out at the end of the month, apply their funds to a gift card or donate them to charity!
Trend Themes
1. Monetized Lock Screens - Opportunity to disrupt mobile advertising by creating personalized and interactive lock screen ads for users.
2. Passive Income Apps - Opportunity to create more passive income apps that monetize user behavior without disrupting their mobile experience.
3. Micro-payments - Opportunity to explore the potential of micro-payments as an alternative monetization strategy for mobile apps and services.
Industry Implications
1. Mobile Advertising - Opportunity to disrupt the mobile advertising industry by creating new advertising formats and revenue models that prioritize user experience.
2. Mobile App Development - Opportunity to create new mobile app development frameworks that enable passive monetization strategies for developers and entrepreneurs.
3. Charitable Giving - Opportunity to explore new charitable giving models that leverage the power of micro-payments and mobile technology to create positive social impact.
3.4
Score
Popularity
Activity
Freshness
