Lobos 1707 is an Official Partner of the Toronto Caribbean Carnival
Grace Mahas — July 29, 2022 — Marketing
References: torontocarnival
Lobos 1707, the ultra-premium tequila and mezcal brand, recently announced its official partnership with the Toronto Caribbean Carnival. The brand will participate in various events from July 28th to July 31st, including an exclusive event hosted by Lobos 1707 investor LeBron James dubbed DAYLIGHT Vol 6.
Throughout the event, Lobos 1707 can be found at The Toronto Caribbean Carnival’s King & Queen Showcase on July 28th, along with The Lobos 1707 Lounge on Parade Day, taking place at the Exhibition Place on Saturday, July 30th. Carnival attendees can enjoy Caribbean music, cultural expression, and custom cocktails through a curated space.
“We’re honored to be involved with the Toronto Caribbean Carnival this year, having just launched in the Canadian market a few months ago,” says Diego Osorio, Lobos 1707 Founder and Chief Creative Officer. “The culture and way the event brings the community together is something we were eager to get involved in.”
Image Credit: Lobos 1707
Throughout the event, Lobos 1707 can be found at The Toronto Caribbean Carnival’s King & Queen Showcase on July 28th, along with The Lobos 1707 Lounge on Parade Day, taking place at the Exhibition Place on Saturday, July 30th. Carnival attendees can enjoy Caribbean music, cultural expression, and custom cocktails through a curated space.
“We’re honored to be involved with the Toronto Caribbean Carnival this year, having just launched in the Canadian market a few months ago,” says Diego Osorio, Lobos 1707 Founder and Chief Creative Officer. “The culture and way the event brings the community together is something we were eager to get involved in.”
Image Credit: Lobos 1707
Trend Themes
1. Event Partnerships - More brands are partnering with events and festivals to increase brand awareness and reach wider audiences
2. Cultural Collaborations - Collaborations between brands and cultural events or organizations are becoming more common, with opportunities for mutual benefit
3. Ultra-premium Spirits - Consumers are willing to pay a premium for high-quality, upscale spirits, creating opportunities for brands to enter the luxury market
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from partnering with cultural events to showcase their products and reach new consumers
2. Hospitality - Hotels and other hospitality establishments can partner with events to offer custom experiences to guests and promote their brand
3. Entertainment - The entertainment industry can partner with events to provide unique experiences for attendees and increase brand visibility
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