Lizania Cruz Uses 3D Typography to Reference Spring Rejuvenation
Marissa Brassfield — March 24, 2009 — Art & Design
References: lizania & notcot.org
Lizania Cruz was commissioned to create stationery for an Anthropologie spring press preview event and used laser-cut fold-up letters for a dazzling effect that also symbolizes the growth and rejuvenation that spring brings.
There's nothing like stationery that's completely appropriate for the occasion, and Cruz' creation is certainly a perfect fit for a spring collection.
Implications - Consumers are willing to embrace products that bring personality and creativity into their every day lives more and more. By giving their customers the ability to turn something as simple as stationary into a stylistic form creative expression, companies can offer their consumers something that they need and want in a dramatic way.
There's nothing like stationery that's completely appropriate for the occasion, and Cruz' creation is certainly a perfect fit for a spring collection.
Implications - Consumers are willing to embrace products that bring personality and creativity into their every day lives more and more. By giving their customers the ability to turn something as simple as stationary into a stylistic form creative expression, companies can offer their consumers something that they need and want in a dramatic way.
Trend Themes
1. 3D Typography Stationery - Combining 3D printing technology with traditional stationery design can provide a unique, eye-catching product that incorporates personalized, customizable typography.
2. Symbolic Design Elements - By incorporating symbolic design elements that represent values or events important to consumers, businesses can create meaningful and memorable products that resonate with their target audience.
3. Customizable Event Merchandise - Creating customizable event merchandise such as stationery allows consumers to feel more connected to the event and creates a unique keepsake that they can treasure.
Industry Implications
1. Event Planning and Management - By incorporating custom 3D typography stationery into events, event planners can create a unique and memorable experience for attendees.
2. Printing and Publishing - Incorporating 3D printing technology into the printing and publishing industry can provide an innovative way to enhance traditional printing processes and create eye-catching products.
3. Gift and Stationery Retail - By offering customizable symbolic design elements on gift and stationery products, retailers can provide customers with unique and personalized options that stand out from the competition.
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