Livestrong x Nike WMNS 'Sweet Classic High' is Powerfully Bright
Vittoria Natarelli — June 25, 2010 — Fashion
References: finishline & freshnessmag
The bright yellow color of the LIVESTRONG x Nike WMNS Sweet Classic High isn't the only statement this shoe is making.
On the tongue of the show you can see the word "HOPE," with the "O" looping like a bicycle wheel. This classic high-top has a very cool look to them, very laid-back but still eye-popping. The LIVESTRONG x Nike WMNS Sweet Classic High's signature Livestrong yellow catches the attention of any passerby all while being a charitable fashion choice.
On the tongue of the show you can see the word "HOPE," with the "O" looping like a bicycle wheel. This classic high-top has a very cool look to them, very laid-back but still eye-popping. The LIVESTRONG x Nike WMNS Sweet Classic High's signature Livestrong yellow catches the attention of any passerby all while being a charitable fashion choice.
Trend Themes
1. Bright Sneaker - The bold and eye-catching color of the LIVESTRONG x Nike WMNS Sweet Classic High disrupts the traditional sneaker market with its powerful brightness.
2. Charitable Fashion - The collaboration between LIVESTRONG and Nike offers an innovation opportunity to create fashion items that support worthy causes, merging style and social impact.
3. Statement Tongue - The unique design of the 'HOPE' word looping like a bicycle wheel on the tongue of the shoe presents an opportunity for disruptive branding and storytelling in the footwear industry.
Industry Implications
1. Fashion Retail - Fashion retailers can explore the potential of vibrant and attention-grabbing sneakers like the LIVESTRONG x Nike WMNS Sweet Classic High to attract customers and drive sales.
2. Athletic Footwear - Incorporating bold design elements, such as the charity-themed color scheme and the 'HOPE' tongue, presents a disruptive opportunity for athletic footwear manufacturers to differentiate their products in a crowded market.
3. Social Impact Marketing - The collaboration between LIVESTRONG and Nike showcases the potential for brands to leverage social impact as a marketing strategy, encouraging other industries to explore similar partnerships that resonate with consumers.
2.4
Score
Popularity
Activity
Freshness
