Kolab Project 132 Series Live Resin Soft Chews are Arriving in Canada
Michael Hemsworth — October 5, 2021 — Marketing
References: kolabproject & preparedfoods
The Kolab Project 132 Series Live Resin Soft Chews are being launched in the Canadian market as a first-ever for the market when it comes to cannabis infused live resin edibles. The chews are poised as being the perfect option for avid cannabis enthusiasts who are seeking out a true-to-plant taste experience. The product is being retailed in packs of two soft chews that have 5mg of THC in each, and are available now online from the Ontario Cannabis Store as well as retail locations in Ontario, Saskatchewan, Manitoba and Alberta.
Senior Director, Marketing, Auxly Brad Canario spoke on the new Kolab Project 132 Series Live Resin Soft Chews saying, "Kolab Project is committed to presenting high-quality cannabis products that convey the authentic identity of the strain. Kolab Project 132 Series Live Resin Soft Chews bring this idea to a new level by offering real flower flavor in an edible format. This Black Cherry Punch formulation is unadulterated – cannabis enthusiasts like the taste of cannabis, so we wanted to make sure we launched a product for them without enhancing the flavor profile with any artificial flavor whatsoever.”
Senior Director, Marketing, Auxly Brad Canario spoke on the new Kolab Project 132 Series Live Resin Soft Chews saying, "Kolab Project is committed to presenting high-quality cannabis products that convey the authentic identity of the strain. Kolab Project 132 Series Live Resin Soft Chews bring this idea to a new level by offering real flower flavor in an edible format. This Black Cherry Punch formulation is unadulterated – cannabis enthusiasts like the taste of cannabis, so we wanted to make sure we launched a product for them without enhancing the flavor profile with any artificial flavor whatsoever.”
Trend Themes
1. Live Resin Infused Edibles - The introduction of live resin infused edibles creates opportunities for companies to offer an authentic plant-taste experience to cannabis enthusiasts.
2. Small Dose Packaging - The packaging of the Kolab Project 132 Series Live Resin Soft Chews in small doses presents opportunities for businesses to provide more convenient options for consumers looking for a quick and discreet way to consume cannabis.
3. Authenticity of Strain Identity - The emphasis of Kolab Project on presenting high-quality cannabis products that convey the authentic identity of the strain presents opportunities for other businesses to differentiate themselves in the market by focusing on strain identity and authenticity.
Industry Implications
1. Cannabis Edibles - The introduction of live resin infused edibles signals innovation in the cannabis edibles industry as companies aim to provide a true-to-plant taste experience for consumers.
2. Cannabis Packaging - The packaging of the Kolab Project 132 Series Live Resin Soft Chews inspires innovation in the cannabis packaging industry as companies create more convenient and discreet options for consumers.
3. Cannabis Marketing - The emphasis on authenticity of strain identity in marketing and product development by Kolab Project suggests opportunities for other cannabis companies to differentiate themselves in the market through their marketing strategies.
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