This Service Helps Fans Connect with Their Favorite Live Performers
Katherine Pendrill — September 28, 2015 — Tech
References: fanflipped & betalist
'Fanflipped' is a crowdfunding platform that helps fans bring their favorite live performers to their city. When a recording artist goes on tour, they often limit their concerts to large cities and highly populated urban areas. This platform helps fans encourage their favorite artist to come to their city instead.
Fanflipped is designed to empower fans by giving them a platform for connecting with their favorite live performers. The program works by giving fans the option to create a crowdfunding campaign for a concert in their area. The user can then share the campaign on social media to help generate interest. Fans can contribute to the campaign in order to reach the goal amount. If the artist agrees to perform, fans that contributed to the campaign get to attend the concert. If the artist does not agree to play the concert, fans are not required to pay.
Fanflipped provides a unique way for fans to connect to their favorite recording artists.
Fanflipped is designed to empower fans by giving them a platform for connecting with their favorite live performers. The program works by giving fans the option to create a crowdfunding campaign for a concert in their area. The user can then share the campaign on social media to help generate interest. Fans can contribute to the campaign in order to reach the goal amount. If the artist agrees to perform, fans that contributed to the campaign get to attend the concert. If the artist does not agree to play the concert, fans are not required to pay.
Fanflipped provides a unique way for fans to connect to their favorite recording artists.
Trend Themes
1. Crowdfunding Concerts - There is an opportunity for disruptive innovation in the music industry with new crowdfunding platforms, like Fanflipped, that enable a direct connection between fans and recording artists for concert tours.
2. Fan-empowered Artist Booking - Fanflipped is paving the way for a trend in fan-driven artist bookings, giving fans the power to facilitate the artists' presence in their communities, while the artists gain visibility and support from a wider base.
3. Social Media Marketing for Crowdfunding - Crowdfunding platforms that integrate social media campaigns could transform the way artists and fans interact, by leveraging these channels to raise funds and build hype for concerts and other events.
Industry Implications
1. Music - Crowdfunding concert platforms like Fanflipped could revolutionize the music industry by breaking down traditional barriers and democratizing the access to live music performances.
2. Event Planning - Event planners could integrate crowdfunding into their strategies to gauge interest and support for concerts and other live events in certain locations, and collaborate with artists to create customized experiences for their audiences.
3. Social Media Marketing - The rise of crowdfunding platforms that integrate social media campaigns could present new opportunities for social media marketing professionals to engage with fans and help them bring their favorite artists closer to their communities.
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