Rep Artists with the LIVE NATION x New Era 59FIFTY Caps
Matt Ho — August 17, 2011 — Art & Design
References: neweracap & hayabusa.bz
If the EK line is a little too formal, don’t worry because New Era will be going back to their roots with the LIVE NATION x New Era 59FIFTY Caps.
For those who have never heard of LIVE NATION, it’s a live-events company that promotes all the latest concerts and tours featuring the most famous artists today. Now it looks like the company is venturing into the fashion world with a series of caps. The LIVE NATION x New Era 59FIFTY Caps feature iconic logos from some of the most well-known bands and hip-hop figures. Artists such as Run DMC, Lil Wayne, Aerosmith and punk rockers Sex Pistols all have their own caps in this collection created for music lovers. Hopefully more artists will be showcased in this collection, but these will definitely do at the moment.
For those who have never heard of LIVE NATION, it’s a live-events company that promotes all the latest concerts and tours featuring the most famous artists today. Now it looks like the company is venturing into the fashion world with a series of caps. The LIVE NATION x New Era 59FIFTY Caps feature iconic logos from some of the most well-known bands and hip-hop figures. Artists such as Run DMC, Lil Wayne, Aerosmith and punk rockers Sex Pistols all have their own caps in this collection created for music lovers. Hopefully more artists will be showcased in this collection, but these will definitely do at the moment.
Trend Themes
1. Live Events Fashion - The collaboration between LIVE NATION and New Era presents an opportunity for disruptive innovation in the live events fashion industry.
2. Iconic Artist Merchandise - The LIVE NATION x New Era 59FIFTY Caps collection signifies a trend towards iconic artist merchandise, opening up opportunities for disruptive innovation in the merchandise industry.
3. Brand Collaboration - The collaboration between LIVE NATION and New Era showcases the trend of brand collaboration, presenting opportunities for disruptive innovation through unique partnerships.
Industry Implications
1. Fashion Retail - The LIVE NATION x New Era 59FIFTY Caps collection introduces a disruptive innovation opportunity in the fashion retail industry by bridging the gap between live events and fashion.
2. Music Merchandise - The iconic logos featured on LIVE NATION x New Era 59FIFTY Caps highlight the potential for disruptive innovation in the music merchandise industry by offering exclusive products for fans.
3. Live Events Promotion - As LIVE NATION expands into the fashion world, there is a disruptive innovation opportunity in the live events promotion industry to integrate fashion and music marketing strategies.
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