The Literature Heavyweights Series Recalls a Nostalgic Past
Meghan Young — April 7, 2012 — Unique
References: facebook & inspire.2ia.pl
Don't be deceived, the Literature Heavyweights series is not made up of antique books. Instead, they are painted salvaged bricks, which gives new meaning to the word "tome." Large and bulky, it brings to light just how inconvenient many printed books are. In a generation where books are being conveniently converted into weightless digital documents, the Literature Heavyweights series shows how ludicrous the existence of physical books can be.
Created by Daryl Fitzgerald of Light Reading Melbourne, the Literature Heavyweights series holds onto the wear and tear of each original brick while the use of a painted stencils on either side transforms them into leather-bound books. According to Fitzgerald, "It whimsically invokes nostalgia for a time when libraries were cavernous worlds full of yellowing paper, silence and time."
Created by Daryl Fitzgerald of Light Reading Melbourne, the Literature Heavyweights series holds onto the wear and tear of each original brick while the use of a painted stencils on either side transforms them into leather-bound books. According to Fitzgerald, "It whimsically invokes nostalgia for a time when libraries were cavernous worlds full of yellowing paper, silence and time."
Trend Themes
1. Digital Book Conversion - The convenience of converting physical books into weightless digital documents presents an opportunity for disruptive innovation in the publishing industry.
2. Personalized Book Covers - The use of painted stencils to transform salvaged bricks into leather-bound books showcases the potential for personalized book covers as a disruptive innovation in the design and printing industry.
3. Nostalgic Design Aesthetics - The Literature Heavyweights series' nostalgic appeal to a time of yellowing paper and silence inspires opportunities for disruptive innovation in the home decor and nostalgia-driven product markets.
Industry Implications
1. Publishing - The existence of weightless digital documents as an alternative to physical books opens up disruptive innovation opportunities within the publishing industry.
2. Design and Printing - The transformation of salvaged bricks into leather-bound books through painted stencils highlights the potential for disruptive innovation in personalized book covers within the design and printing industry.
3. Home Decor - The Literature Heavyweights series' nostalgic design aesthetic offers opportunities for disruptive innovation in the home decor industry by catering to nostalgia-driven consumers.
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