The Listerine Smelly Flipbook Lets Consumers Know About a Healthy Mouth
Marina Rotharmel — August 20, 2012 — Marketing
References: digitaldeconstruction & creativecriminals
Advertising agency JWT based out of Hong Kong came up with a great way to grab consumers attention with the Listerine Smelly Flipbook. Just like a normal flipbook, it had a moving picture inside, but what lurked inside was a woman who appeared to be talking to the consumer. An onion smell was then added to the book, giving the illusion that she had bad breath.
At the end of the book consumers would find a coupon for a sample bottle of Listerine. It was a rather ingenious concept, and effective in making people aware that they too might have bad breath.
This campaign is a great example of interaction with consumers that makes them understand the importance of certain products.
At the end of the book consumers would find a coupon for a sample bottle of Listerine. It was a rather ingenious concept, and effective in making people aware that they too might have bad breath.
This campaign is a great example of interaction with consumers that makes them understand the importance of certain products.
Trend Themes
1. Interactive Advertising - Exploring innovative ways to engage consumers and create memorable brand experiences through interactive advertising campaigns.
2. Sensory Marketing - Utilizing smell, touch, or other sensory cues to create a more immersive and impactful advertising experience for consumers.
3. Personalized Promotions - Developing customized promotions and offers that resonate with consumers on an individual level, promoting brand awareness and product adoption.
Industry Implications
1. Advertising - The advertising industry can leverage interactive and sensory marketing techniques to create more engaging and effective campaigns.
2. Consumer Goods - Consumer goods companies can benefit from using personalized promotions to drive product awareness, trial, and adoption.
3. Health and Wellness - The health and wellness industry can explore innovative ways to educate consumers on oral hygiene and promote products like mouthwash using interactive and sensory marketing techniques.
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