MAC, Lady Gaga and Cyndi Lauper Introduce Lip-Shaped Makeup Bags
Rainer Takahashi — June 6, 2010 — Celebs
References: macaidsfund.org & maccosmetics
To build on the recent success of the M·A·C AIDS Fund Viva Glam Lady Gaga and Cyndi Lauper campaign, M·A·C will introduce these limited-edition lip-shaped makeup bags. These bags are autographed by either Lady Gaga or Cyndi Lauper.
M·A·C will introduce two new Viva Glam Lipglass shades to accompany the lip-shaped makeup bags. MAF has raised over $170M USD exclusively through the sale of M·A·C's Viva Glam Lipstick and Lipglass lines, donating 100% of the sale price to fight HIV/AIDS.
M·A·C will introduce two new Viva Glam Lipglass shades to accompany the lip-shaped makeup bags. MAF has raised over $170M USD exclusively through the sale of M·A·C's Viva Glam Lipstick and Lipglass lines, donating 100% of the sale price to fight HIV/AIDS.
Trend Themes
1. Lip-shaped Makeup Bags - There is an opportunity for companies to create their own limited-edition makeup bags that cater to a specific market niche, allowing customers to not only purchase the product, but also the experience of owning something unique and collectible.
2. Collaboration Campaigns - Businesses can take inspiration from M·A·C's partnership with Lady Gaga and Cyndi Lauper and launch their own collaboration campaigns to attract new audiences and offer unique products.
3. Charitable Marketing - Companies can follow M·A·C's charitable business model of donating a portion of their sales to a worthy cause, which can help support a cause while also positively impacting their brand image.
Industry Implications
1. Beauty - The beauty industry can take advantage of this trend by designing their own unique and creative makeup bags which can be used for lipstick, lip gloss and other cosmetics.
2. Fashion - Fashion retailers can also capitalize on this trend by creating limited-edition bags that complement their clothing line, thereby offering customers a complete fashion ensemble.
3. Nonprofit - Non-profits can follow M·A·C's business model of donating a portion of sales to a charitable cause, encouraging consumers to purchase from them and support their mission
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