Omy Lab Introduces its 'Lip Drinks'
Debra John — May 29, 2025 — Fashion
References: instagram & omycosmetics
Omy Lab, the Canadian B Corp–certified leader in personalized skincare, has introduced its latest seasonal release, 'Lip Drinks,' a limited-edition trio of lip balms inspired by summer desserts. Building on the popularity of the original 'Lip Relief Balm,' this collection merges effective lip care with a playful, sensory twist.
Each balm is crafted with Omy’s signature deeply hydrating formula, designed to nourish and protect while offering subtle, indulgent flavor notes reminiscent of warm-weather treats. As a result, Lip Drinks deliver a skincare experience that feels both functional and refreshing.
The trio is available as a complete set for $49.99 through Omy Lab’s website and at select Jean Coutu and Brunet stores in Quebec, Ontario, and New Brunswick. Additionally, individual balms are priced at $19.99 and sold exclusively online, offering a flexible way to enjoy this limited-time collection.
Image Credit: Omy Lab
Each balm is crafted with Omy’s signature deeply hydrating formula, designed to nourish and protect while offering subtle, indulgent flavor notes reminiscent of warm-weather treats. As a result, Lip Drinks deliver a skincare experience that feels both functional and refreshing.
The trio is available as a complete set for $49.99 through Omy Lab’s website and at select Jean Coutu and Brunet stores in Quebec, Ontario, and New Brunswick. Additionally, individual balms are priced at $19.99 and sold exclusively online, offering a flexible way to enjoy this limited-time collection.
Image Credit: Omy Lab
Trend Themes
1. Dessert-inspired Beauty Products - Consumers are increasingly drawn to beauty products that incorporate sensory and culinary experiences, creating an opportunity for brands to innovate with unique flavor and scent profiles.
2. Limited-edition Beauty Collaborations - The release of exclusive product lines, like the 'Lip Drinks,' taps into consumer desire for unique and scarce offerings, driving demand through urgency and novelty.
3. Functional-sensory Cosmetics - The merging of effective functionality with engaging sensory elements in cosmetics appeals to consumers seeking both performance and pleasure from their skincare routines.
Industry Implications
1. Personalized Skincare - Omy Lab's emphasis on individualized formulations highlights a burgeoning trend in skincare, where consumers look for products that specifically cater to their unique needs and preferences.
2. Online Beauty Retail - With individual lip balms sold exclusively online, the digital marketplace offers growing potential for brands to reach target audiences directly and flexibly.
3. Sustainable Beauty Brands - As a B Corp-certified company, Omy Lab exemplifies the increasing consumer demand for responsibly made beauty products that adhere to ethical and sustainable practices.
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