Linjer Rejects Fast Fashion and Supports Sustainability
Grace Mahas — October 22, 2020 — Eco
References: linjer.co
Linjer is a luxury, Scandinavian-designed accessories brand that offers premium products at accessible price points. The brand offers a range of elevated items including jewelry, men's watches, and purchases, all made with sustainability in mind.
Linjer rejects the notion of fast fashion prevalent in today's throw-away culture. To combat this unsustainable trend, the brand is committed to sustainability and focuses on four key areas to ensure its "slow fashion" values.
The efforts include designing products with longevity in mind–from the high-quality materials to the timeless silhouettes; using recycled materials wherever possible including using 100% recycled gold and recycled silver; using recycled greyboard and FSC-certified paper in all its boxes; and lastly, offsetting carbon emissions for each shipment on the Linjer webshop.
Image Credit: Linjer
Linjer rejects the notion of fast fashion prevalent in today's throw-away culture. To combat this unsustainable trend, the brand is committed to sustainability and focuses on four key areas to ensure its "slow fashion" values.
The efforts include designing products with longevity in mind–from the high-quality materials to the timeless silhouettes; using recycled materials wherever possible including using 100% recycled gold and recycled silver; using recycled greyboard and FSC-certified paper in all its boxes; and lastly, offsetting carbon emissions for each shipment on the Linjer webshop.
Image Credit: Linjer
Trend Themes
1. Sustainable Luxury Accessories - Linjer's commitment to sustainability in every aspect of their products offers an opportunity for disruptive innovation in the sustainable luxury accessories market.
2. Slow Fashion Movement - Linjer's rejection of fast fashion and emphasis on timeless design and quality materials provides an opportunity for disruptive innovation in the slow fashion movement.
3. Recycled Materials - Linjer's dedication to using recycled materials in their products presents an opportunity for disruptive innovation in the recycled materials market.
Industry Implications
1. Luxury Accessories - Linjer's success in offering luxury Scandinavian-designed accessories at accessible price points presents an opportunity for disruptive innovation in the luxury accessories market.
2. Sustainable Fashion - Linjer's commitment to sustainability and slow fashion values provides an opportunity for disruptive innovation in the sustainable fashion industry.
3. Recycling Industry - Linjer's focus on using recycled materials in their products offers an opportunity for disruptive innovation in the recycling industry.
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