This Limited-Edition Watch Was Inspired by an American Advertising Mascot
Mishal Omar — August 3, 2016 — Eco
References: filson & freshnessmag
The outdoor clothing retailer company 'Filson' has released a limited-edition watch inspired by 'Smokey Bear,' along with a collection of other items.
Smokey Bear was an advertising mascot that was created in the 1940s and provided people with information about how to prevent forest fires. The bear is the main focus of this collection and an image in its likeness is stamped onto the middle of the watch. Underneath this image is the quote: "Only you can prevent wildfires" -- a signature line for Smokey Bear. The watch has clearly labelled numbers and a brown leather strap.
This rustic watch is inspired by ideas that people both young and old can relate to -- a nostalgic character as well as the aspiration towards something that works towards the common good.
Smokey Bear was an advertising mascot that was created in the 1940s and provided people with information about how to prevent forest fires. The bear is the main focus of this collection and an image in its likeness is stamped onto the middle of the watch. Underneath this image is the quote: "Only you can prevent wildfires" -- a signature line for Smokey Bear. The watch has clearly labelled numbers and a brown leather strap.
This rustic watch is inspired by ideas that people both young and old can relate to -- a nostalgic character as well as the aspiration towards something that works towards the common good.
Trend Themes
1. Limited-edition Products - The release of limited-edition Smokey Bear watch and collection presents an opportunity for brands to create scarcity and exclusivity in their products.
2. Nostalgia Marketing - The use of nostalgic characters like Smokey Bear appeals to consumers' emotions and provides an opportunity for brands to tap into sentimental value.
3. Sustainable Awareness - By promoting the message of preventing forest fires, this watch collection can inspire brands to incorporate sustainability and environmental awareness into their products or campaigns.
Industry Implications
1. Outdoor Clothing Retail - The release of the Smokey Bear watch collection by Filson highlights an opportunity for outdoor clothing retailers to connect with customers through special editions and partnerships.
2. Watch Manufacturing - The limited-edition Smokey Bear watch showcases a potential space for watch manufacturers to collaborate with iconic characters and increase brand appeal.
3. Marketing and Advertising - The nostalgic appeal of Smokey Bear presents a chance for marketing and advertising professionals to leverage familiar characters to create emotional connections with consumers.
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