Costume Dept Avoids Basic Black
Going Like Sixty — October 4, 2008 — Fashion
References: costumedept
How could you not have a great time and have the confidence that everybody is looking at you, and your hot legs, with these leggings?
Costume Dept. is a designer that wanted you to have these fun choices so that leggings aren't an afterthought in the accessory department. These are limited-edition leggings, so don't hesitate. There isn't a black pair in the lot!
Implications - Exclusivity and personal pizzaz are two elements in the business world that automatically increase consumer interest in a product. Attaching the words "limited edition" to a unique design is a surefire way to increase sales in a world where people's sense of individuality is slowly dwindling and prestige is highly valued.
Costume Dept. is a designer that wanted you to have these fun choices so that leggings aren't an afterthought in the accessory department. These are limited-edition leggings, so don't hesitate. There isn't a black pair in the lot!
Implications - Exclusivity and personal pizzaz are two elements in the business world that automatically increase consumer interest in a product. Attaching the words "limited edition" to a unique design is a surefire way to increase sales in a world where people's sense of individuality is slowly dwindling and prestige is highly valued.
Trend Themes
1. Exclusive Limited Edition - Creating limited edition products with unique designs increases consumer interest and sales by appealing to individuality and prestige.
2. Personalized Accessories - Elevating leggings from an afterthought to a fashion statement can tap into consumer desire for personalization and self-expression.
3. Bold Patterned Leggings - Designing leggings with bold patterns instead of basic black gives consumers more options and stands out in a market saturated with plain designs.
Industry Implications
1. Fashion - Fashion industry can benefit from creating limited edition collections with bold patterned leggings to attract consumers seeking exclusivity and self-expression.
2. Apparel Accessories - The apparel accessories industry can capitalize on the trend by offering a wide range of personalized leggings with bold patterns to cater to consumers' desire for unique accessories.
3. Costume Design - The costume design industry can incorporate bold patterned leggings into their designs, offering more variety and creativity to their clients.
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