G-SHOCK is Expanding the Release of Its Limited Edition Gold Watch
Daniel Johnson — May 23, 2019 — Fashion
References: world.g-shock & hypebeast
G-SHOCK has expanded the release of its limited edition gold watch. The watch was previously released in Asia in 2018, but now the watch will have an almost global release. The watch is titled the G-D5000-9JR and will be limited to 35 makes in America. G-SHOCK has also set up a raffle, where the winner can purchase the solid gold watch. The raffle will release its winners in June.
The watch is made from 18k gold, all the way down to its inner workings. The watch features a stopwatch, calendar, as well as an LED backlight. The watch is also water resistant up to 200 meters. Because of the gold design, the watch is 1.5 times heavier than its stainless steel counterparts.
G-SHOCK has set the price point for its new limited edition gold watch at $70,000 USD.
Image Credit: G-SHOCK/Hypebeast
The watch is made from 18k gold, all the way down to its inner workings. The watch features a stopwatch, calendar, as well as an LED backlight. The watch is also water resistant up to 200 meters. Because of the gold design, the watch is 1.5 times heavier than its stainless steel counterparts.
G-SHOCK has set the price point for its new limited edition gold watch at $70,000 USD.
Image Credit: G-SHOCK/Hypebeast
Trend Themes
1. Limited Edition Gold Watches - The expansion of limited edition gold watches presents an opportunity for luxury brands to tap into the affluent market segment.
2. Global Release Strategies - The global release of limited edition gold watches opens up avenues for brands to explore new markets and expand their customer base.
3. Exclusive Raffle Promotions - Raffle promotions for gold watches create excitement and anticipation among consumers, offering a disruptive marketing strategy for brands.
Industry Implications
1. Luxury Watches - Luxury watch brands can capitalize on the trend of limited edition gold watches to cater to high-end consumers seeking exclusivity.
2. Jewelry and Accessories - The expansion of limited edition gold watches provides an opportunity for jewelry and accessories brands to offer unique and luxurious timepieces.
3. Retail and E-commerce - The global release and raffle promotions of limited edition gold watches create a new avenue for retailers and e-commerce platforms to showcase and sell these high-end products.
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