Jaume Plensa’s Typographic Sculptures Inspire Unique Perspe
Paul Maccarone — July 9, 2013 — Art & Design
References: jaumeplensa & mymodernmet
Perspective is one of the most important aspects of art and Jaume Plensa’s ‘Lilliput II’ leaves much of it up to the viewer. The exhibit is made up of matte white sculptures of unfinished human forms suspended from the ceiling with typography cascading down each broken shell. Lilliput II is hosted at the Galerie Lelong, which is in the process of displaying its ‘Summer Exposure’ group show.
The ability to convey a message is incredibly important in both the art and business world. Allowing the viewer to let their imagination run wild due to an inspiring piece of art can be the emotive response that forever links an artist with a fan. It’s the process of creating a brand advocate for artists because of the connection that derives from personal thought. Lilliput is certain to strike a chord with many as it displays as a blank canvas just waiting to be interpreted.
The ability to convey a message is incredibly important in both the art and business world. Allowing the viewer to let their imagination run wild due to an inspiring piece of art can be the emotive response that forever links an artist with a fan. It’s the process of creating a brand advocate for artists because of the connection that derives from personal thought. Lilliput is certain to strike a chord with many as it displays as a blank canvas just waiting to be interpreted.
Trend Themes
1. Interactive Art Installations - The suspended typographic sculptures by Jaume Plensa inspire unique perspectives and engage viewers in interactive experiences, presenting opportunities for artists and museums to create immersive installations.
2. Audience Engagement - The ability of art to evoke imagination and personal thought allows for a deep connection between the viewer and the artist, presenting opportunities for businesses to enhance audience engagement through emotive experiences.
3. Visual Storytelling - The typography cascading down the broken shell sculptures offers a visually captivating narrative, presenting opportunities for companies to utilize visual storytelling in their branding and marketing strategies.
Industry Implications
1. Art and Museums - Artists and museums can leverage interactive art installations like the suspended typographic sculptures to create immersive experiences that engage and captivate audiences.
2. Marketing and Advertising - Businesses can incorporate the concept of audience engagement inspired by art to enhance their marketing and advertising strategies, fostering stronger connections with their target audience.
3. Design and Branding - The visually striking typography in the sculptures presents opportunities for companies in the design and branding industry to leverage visual storytelling techniques to create compelling narratives for their brands.
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