The Exclusive Lightsaber Lets You Open Beer Like a Jedi
Annie Ho — July 22, 2010 — Art & Design
References: shop.starwars & foolishgadgets
Satisfy your inner Jedi and craving for a beer at the same time with the lightsaber bottle opener. Whether or not a Jedi actually drinks beer is beside the point.
The lightsaber bottle opener is made out of stainless steel and is 5.5 inches long. Now, the only thing that this opener is missing is, of course, the glow that comes from every lightsaber. See other innovative lifestyle-oriented beer-openers below.
Implications - Consumers enjoy products with pop culture gimmicks integrated into them as it validates the user's knowledge of the allusion being referenced. As such, corporations that are able to purchase licenses to reproduce merchandise with pop culture references as design elements are likely to garner the attention of consumers more so than their competitors.
The lightsaber bottle opener is made out of stainless steel and is 5.5 inches long. Now, the only thing that this opener is missing is, of course, the glow that comes from every lightsaber. See other innovative lifestyle-oriented beer-openers below.
Implications - Consumers enjoy products with pop culture gimmicks integrated into them as it validates the user's knowledge of the allusion being referenced. As such, corporations that are able to purchase licenses to reproduce merchandise with pop culture references as design elements are likely to garner the attention of consumers more so than their competitors.
Trend Themes
1. Pop Culture-inspired Merchandise - Companies who acquire licenses to produce merchandise with pop culture references as design elements can capitalize on this trend and appeal to consumers with a love for the referenced material.
2. Novelty Bottle Openers - There is an increasing interest in fun, unique, and entertaining bottle openers, leading to a disruptive innovation opportunity for companies to create novel designs to capture consumer attention.
3. Nostalgic Consumer Goods - Consumers are drawn to products that reflect nostalgia for past experiences and interests, creating a new and growing market for nostalgic consumer goods.
Industry Implications
1. Licensed Merchandise - The licensed merchandise industry presents an opportunity for companies to acquire licenses for popular pop culture references to feature in their product designs.
2. Consumer Goods Manufacturing - As the demand for novelty bottle openers and nostalgia-themed products increases, manufacturers have the chance to create unique, innovative designs for these types of goods.
3. Retail - Retailers have the chance to capitalize on consumer demand for pop culture-inspired merchandise and nostalgic consumer goods by offering these types of products in-store and online.
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