The Lighting Network Shadows Campaign Focuses on Protecting Life
Leslie Chen — January 14, 2012 — Eco
References: grey & adsoftheworld
Most people don't think about conserving energy as a means of also saving a life, but the Lighting Networks Shadows ads illustrate this idea perfectly. The campaign features three different animals in the form of shadows.
The Lighting Networks Shadows advertisements were created by Adler Chomsky Grey in Israel. Each of the images depict a deceased bear, bunny and deer created by a pair of hands and shown through the form of shadows in a spotlight. The use of light to show these various dead animals makes the advertisements equally powerful and wholly effective.
Take a look at the Lighting Networks Shadows ad series and you may just gain a better understanding of how your electricity use effects life all around you.
The Lighting Networks Shadows advertisements were created by Adler Chomsky Grey in Israel. Each of the images depict a deceased bear, bunny and deer created by a pair of hands and shown through the form of shadows in a spotlight. The use of light to show these various dead animals makes the advertisements equally powerful and wholly effective.
Take a look at the Lighting Networks Shadows ad series and you may just gain a better understanding of how your electricity use effects life all around you.
Trend Themes
1. Green-friendly Advertising - Opportunity for businesses to create eco-conscious advertising campaigns that raise awareness about environmental issues.
2. Animal Advocacy - Growing trend in advertising to use animals as a powerful symbol to evoke emotions and promote animal rights.
3. Visual Storytelling - Increasing use of creative and visually impactful advertisements to convey a message and engage audiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to specialize in eco-friendly advertisements that focus on protecting the environment.
2. Energy Conservation - Emerging industry focused on developing innovative solutions and technologies to promote energy efficiency and reduce carbon footprint.
3. Wildlife Conservation - Growing industry that involves organizations and initiatives dedicated to protecting and preserving wildlife habitats and species.
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