The Lew Racing Pro VT-1 Set
Alex Covert — October 2, 2008 — Autos
References: lewracing & elitechoice.org
What do you get when you make a bicycle wheel out of boron, a super lightweight material? The lightest set of bicycle wheels in the world, with both weighing in at under 850 grams.
You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.
Implications - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured ultra-light wheels are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a competitive edge is going to be well received.
You also get the most expensive set of wheels. $5,000 USD for both. As far as innovation goes, they still look round to me.
Implications - Many people who are in sports get very competitive when it comes to racing and competitions. Products that boast new innovations such as the featured ultra-light wheels are going to get the attention of sporty people who want to be the best of the best. Anything that can give someone a competitive edge is going to be well received.
Trend Themes
1. Super-light Bicycle Wheels - Introducing the use of boron to make bicycle wheels, resulting in the lightest set of bike wheels in the world.
2. Innovative Sports Equipment - Creating high-tech sports equipment that provides a competitive edge.
3. Luxury Sporting Goods - Developing premium and expensive sporting goods for consumers who are willing to invest in high-quality products.
Industry Implications
1. Sports Equipment Manufacturing - This ultra-light bicycle wheels trend flags potential opportunities for high-end sports manufacturing firms investing in research and development to create premium sporting goods.
2. Bicycle Manufacturing - Bicycle manufacturers can seek collaborations with boron developers in order to produce the lightest bike possible with high-performance capabilities.
3. Luxury Goods - High-end luxury goods manufacturers can identify potential for diversifying their product suite by expanding into sports goods, particularly those aimed towards consumers with disposable income.
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