Sure Lets Subscribers Sign Up for Impromptu Life Insurance Programs
Jana Pijak — June 20, 2016 — Business
Sure is an on-demand life insurance platform that specializes in flexible and episodic services for those who don't want to commit to a long-term contract. Recognizing the varying needs of different individuals, the company lets travelers subscribe before specific flights and opt out after landing -- ensuring that their families are protected in the case of an emergency situation.
Offering "peace of mind without any strain on one's wallet," Sure prides itself on its flexibility and aims to make life insurance available to those who can't afford a more standard, long-term plan. Sure's on-demand insurance plans include short pre-flight subscriptions as well as plans that boast a year-long usage policy.
Though the brand's service may not offer long-term protection, it is ideal for those seeking peace of mind while sticking to a tight budget.
Offering "peace of mind without any strain on one's wallet," Sure prides itself on its flexibility and aims to make life insurance available to those who can't afford a more standard, long-term plan. Sure's on-demand insurance plans include short pre-flight subscriptions as well as plans that boast a year-long usage policy.
Though the brand's service may not offer long-term protection, it is ideal for those seeking peace of mind while sticking to a tight budget.
Trend Themes
1. On-demand Insurance - Disruptive innovation opportunity: Develop on-demand insurance services that offer flexible and episodic coverage to cater to individuals who don't want to commit to long-term contracts.
2. Flexible Subscription Models - Disruptive innovation opportunity: Create subscription-based models that allow subscribers to sign up for specific durations, such as pre-flight subscriptions, to cater to their varying needs and provide insurance coverage when required.
3. Affordable Life Insurance - Disruptive innovation opportunity: Design affordable life insurance plans targeted towards individuals on a tight budget, making life insurance accessible to those who can't afford traditional, long-term plans.
Industry Implications
1. Insurance - Disruptive innovation opportunity: Introduce innovative approaches within the insurance industry to offer personalized, on-demand and affordable insurance services.
2. Travel - Disruptive innovation opportunity: Collaborate with travel industry players to provide travel-specific insurance plans that cover individuals during specific flights and offer peace of mind to travelers.
3. Fintech - Disruptive innovation opportunity: Develop fintech solutions that leverage technology and data to offer flexible, personalized and cost-effective insurance options for individuals and businesses.
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