The LG Vacuum is Supposed to Make Cleaning Fun
Jonathon Brown — December 13, 2012 — Marketing
References: lg & ibelieveinadv
Did you know there was an LG Vacuum? The same company that brings you cool smartphones like the Optimus G also makes appliances like the LG Vacuum. Who would've thought?
The idea of this print ad series is to advertise a product that facilitates a chore, without making the consumer think about the chore itself as, well, a chore at all. The act of using your vacuum isn't exactly an easy activity to make look fun. So what LG did was associate using the LG Vacuum with classic games like chess and backgammon as well as a maze.
A tiny vacuum cleaner is presented in each game as if its a part of the play, which correlates perfectly with the tag line "Cleaning becomes a game."
The idea of this print ad series is to advertise a product that facilitates a chore, without making the consumer think about the chore itself as, well, a chore at all. The act of using your vacuum isn't exactly an easy activity to make look fun. So what LG did was associate using the LG Vacuum with classic games like chess and backgammon as well as a maze.
A tiny vacuum cleaner is presented in each game as if its a part of the play, which correlates perfectly with the tag line "Cleaning becomes a game."
Trend Themes
1. Gamification in Advertising - Advertising campaigns that incorporate gamification to make mundane tasks more enjoyable and engaging for consumers, such as LG's Vacuum print ads featuring classic games.
2. Incorporating Fun Into Chores - Companies innovating to make daily chores and tasks more entertaining and enjoyable, like LG's Vacuum print ads that turn vacuuming into a game.
3. Interactive Print Ads - Print ads that incorporate interactive elements, like LG's Vacuum ads that have a tiny vacuum cleaner added to classic games to make them more engaging and memorable for consumers.
Industry Implications
1. Marketing and Advertising - Opportunities for a new type of advertising that incorporates gamification, making the mundane seem more fun and engaging for consumers, such as LG's Vacuum print ads featuring classic games.
2. Appliances - Innovation opportunities for companies that produce everyday appliances and chores to make their products more desired and engaging for consumers, like LG's Vacuum that turned a mundane task into a game with their print ads.
3. Gaming - Opportunities for gaming companies to collaborate with non-traditional partners and expand their reach, like LG incorporating classic games into their Vacuum print ads to turn daily chores into a fun activity for consumers.
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