Lisa Kudrow's Plays Wacky Shrink for Lexus
lourdes sanchez bayas — September 24, 2008 — Marketing
References: lstudio.lexus & nytimes
Lexus is launching a web-based branded channel starring Friends Emmy-winning actress Lisa Kudrow. Kudrow, who played kooky Phoebe in the popular TV series, plays a wacky shrink named Fiona Wallice who dispenses really hilarious but useless 3-minute therapy sessions in what Lexus named Web Therapy.
The web-based comedy is being made available through an outfit named L Studio.
Implications - The entertainment industry is becoming more and more aware about the booming opportunity that lies in the online world. With people constantly linked to the Internet, producers are realizing that viewers online can be reached by making made-for-internet episodes. Instead of trying to compete with the pull of the world wide web, producers can bring the content right to the audience.
The web-based comedy is being made available through an outfit named L Studio.
Implications - The entertainment industry is becoming more and more aware about the booming opportunity that lies in the online world. With people constantly linked to the Internet, producers are realizing that viewers online can be reached by making made-for-internet episodes. Instead of trying to compete with the pull of the world wide web, producers can bring the content right to the audience.
Trend Themes
1. Online Entertainment - The entertainment industry is realizing the booming opportunity of reaching viewers online through made-for-internet episodes.
2. Branded Web Channels - Companies are launching web-based branded channels to engage with their audiences directly.
3. Short-form Comedy Content - The popularity of short, humorous online videos like 'Web Therapy' is on the rise, creating opportunities for new comedy content platforms.
Industry Implications
1. Entertainment - The entertainment industry can explore the potential of creating online-exclusive content to reach a wider audience.
2. Automotive - Automotive companies can utilize branded web channels to engage with customers and showcase their brand in a unique way.
3. Digital Media - The rise in short-form comedy content presents opportunities for digital media platforms to curate and distribute this type of content to viewers.
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