The Levi's RED Spring 2014 Pop-Up Shop Features Floating Denim Garments
Kristina Marković — February 7, 2014 — Fashion
References: freshnessmag & nylonguysmag
The Levi's RED Spring 2014 denim campaign is bohemian inspired. This is the first campaign Levi's RED has released in seven years, so to celebrate, Levi's opened up an exclusive RED pop-up shop. The classic denim master has decided to leave the only Levi's pop-up shop in the country open for one month in New York city.
Levi's RED garments are known to be experimental and eclectic, only available in select stores. The men's denim collection features relaxed men's denim pants, button-ups and jackets.
The NYC-based exclusive pop-up shop uniquely pinned the Levi's RED Spring 2014 collection around a crisp white-painted room for a minimalist feel. The clothing is strung out to hover as if on display at a gallery -- which essentially it is .
Levi's RED garments are known to be experimental and eclectic, only available in select stores. The men's denim collection features relaxed men's denim pants, button-ups and jackets.
The NYC-based exclusive pop-up shop uniquely pinned the Levi's RED Spring 2014 collection around a crisp white-painted room for a minimalist feel. The clothing is strung out to hover as if on display at a gallery -- which essentially it is .
Trend Themes
1. Bohemian-inspired Fashion - Enterprises could explore opportunities to introduce bohemian-inspired clothing lines by leveraging art and experimental designs, similar to Levi's RED's Spring 2014 collection.
2. Pop-up Stores - Companies can use pop-up shops to create buzz around their product by offering time-bound exclusive deals to a select group of people, similar to Levi's RED's New York pop-up.
3. Minimalist Store Design - Businesses could look at using minimalist store designs to draw attention to their products while keeping it simple, similar to Levi's RED's Spring 2014 pop-up shop in New York.
Industry Implications
1. Fashion - Companies in the fashion industry could explore experimental and eclectic clothing designs to differentiate themselves and offer exclusivity to customers, similar to Levi's RED's collection.
2. Retail - Enterprises can leverage pop-up stores to drive sales and create a sense of exclusivity and urgency among customers, similar to Levi's RED's New York pop-up shop.
3. Interior Design - Businesses can use minimalist designs in their stores and pop-up shops to create an impactful display of their products and create a unique shopping experience, similar to Levi's RED's Spring 2014 pop-up shop in New York.
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