The Levi + Opening Ceremony Corduroy Campaign by Ryan Mcginley
Meghan Young — February 10, 2010 — Fashion
References: us.levi & coolhunting
Although I'd like to leave my elementary day corduroy phase in the past, it seems it's catching up to me. Perhaps I’ll even allow it to considering this Levi + Opening Ceremony corduroy collection. I mean, if there were any two companies in the world who can convince me that cords are, well, ‘in,’ it would be these two.
Ryan McGinley, who was commissioned to photograph the Levi + Opening Ceremony corduroy collection, created an image of versatility, practicality and movement. Definitely what I like to see in my clothing. That and style.
Ryan McGinley, who was commissioned to photograph the Levi + Opening Ceremony corduroy collection, created an image of versatility, practicality and movement. Definitely what I like to see in my clothing. That and style.
Trend Themes
1. Corduroy Fashion - Opportunities for disruptive innovation in the fashion industry by incorporating corduroy fabric into new designs.
2. Collaborative Marketing - Opportunities for disruptive innovation in marketing strategies by partnering with other brands to create unique and appealing campaigns.
3. Youthful Nostalgia - Opportunities for disruptive innovation in creating products and experiences that tap into nostalgic trends from childhood.
Industry Implications
1. Fashion - Exploring new possibilities for fashion designers and retailers to integrate corduroy fabric into their collections and attract a new customer base.
2. Marketing - Providing businesses with innovative strategies to collaborate with other brands and create captivating marketing campaigns.
3. Consumer Goods - Creating products that evoke a sense of nostalgia and resonate with the younger generation's affinity for childhood trends.
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