Rebel Wilson Stars in Match.com's New 'Let's Make Love' Campaign
Grace Mahas — August 5, 2019 — Marketing
References: letsmakelove & thedrum
Rebel Wilson, an Australian comedian best known for her work in 'Pitch Perfect,' recently partnered with Match.com to launch a new, "heart on" commercial appropriately titled 'Let's Make Love.' The campaign was developed by global creative agency 72andSunny Los Angeles and talks candidly and humorously about the troubles with dating.
The podcast-styled series includes six episodes that give advice on how to handle a variety of dating troubles including being "ghosted," what to do about late-night texts, and how to take a profile picture with your shirt on. The campaign takes a tongue in cheek approach to "making love" and states the site is for singles who are looking for their one true love -- not casual dating.
The comedic approach to online dating will likely resonate with younger generations seeking to find a partner.
The podcast-styled series includes six episodes that give advice on how to handle a variety of dating troubles including being "ghosted," what to do about late-night texts, and how to take a profile picture with your shirt on. The campaign takes a tongue in cheek approach to "making love" and states the site is for singles who are looking for their one true love -- not casual dating.
The comedic approach to online dating will likely resonate with younger generations seeking to find a partner.
Trend Themes
1. Comedic Matchmaking Commercials - Disruptive innovation opportunity: Develop humorous and relatable commercials that bring a fresh and lighthearted approach to online dating.
2. Podcast-style Dating Advice Series - Disruptive innovation opportunity: Create podcast-styled series that provide entertaining and practical dating advice to engage and educate online daters.
3. Tongue in Cheek Marketing Campaigns - Disruptive innovation opportunity: Design marketing campaigns that use humor and candidness to attract singles looking for genuine relationships, standing out from the competition.
Industry Implications
1. Online Dating Services - Disruptive innovation opportunity: Introduce innovative features and experiences to enhance online dating platforms and appeal to younger generations.
2. Creative Advertising Agencies - Disruptive innovation opportunity: Explore new approaches to advertising by incorporating comedy and storytelling to create memorable campaigns that resonate with the target audience.
3. Podcasting - Disruptive innovation opportunity: Develop podcasting platforms or content that specifically caters to providing dating advice and capturing the attention of singles seeking relationship guidance.
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