The ‘Less Paul’ Guitar Appears to Have Emerged from th
Cody Turner — July 30, 2012 — Art & Design
References: andrewlewicki
Los Angeles-based designer Andrew Lewicki produced an amazing wooden Les Paul guitar that he calls ‘Less Paul.'
The Less Paul Guitar is a guitar made out of the style of the popular Les Paul guitars, but with the added feature of looking almost exactly like the guitar was taken straight from the haul of a tree trunk. The ‘Less Paul’ Guitar is made out of baltic birch plywood, CDX plywood, hardboard, MDF, polystyrene, ABS, steel and various guitar parts.
Andrew is known for his work of taking popular brands and creating a product based on its idea, such as his Louis Vuitton waffle maker and now this Less Paul Guitar.
Andrew graduated with a BFA at Otis College of Art and Design and has since been in his own solo exhibition and various group exhibitions.
The Less Paul Guitar is a guitar made out of the style of the popular Les Paul guitars, but with the added feature of looking almost exactly like the guitar was taken straight from the haul of a tree trunk. The ‘Less Paul’ Guitar is made out of baltic birch plywood, CDX plywood, hardboard, MDF, polystyrene, ABS, steel and various guitar parts.
Andrew is known for his work of taking popular brands and creating a product based on its idea, such as his Louis Vuitton waffle maker and now this Less Paul Guitar.
Andrew graduated with a BFA at Otis College of Art and Design and has since been in his own solo exhibition and various group exhibitions.
Trend Themes
1. Wooden Instruments - The trend of creating wooden versions of traditional instruments offers a disruptive innovation opportunity to combine traditional design with sustainable materials.
2. Brand-inspired Products - Designers creating products based on popular brands offers a disruptive innovation opportunity to tap into existing brand recognition and consumer loyalty.
3. DIY Instrument Making - The trend of DIY instrument making offers a disruptive innovation opportunity to provide easy-to-assemble kits for consumers to create their own instruments at home.
Industry Implications
1. Musical Instruments - The musical instruments industry can explore the trend of wooden instruments to offer consumers a sustainable and unique alternative to traditional instruments.
2. Design - The design industry can explore the trend of brand-inspired products to push the limits of creativity and licensing opportunities.
3. Art Education - The art education industry can explore the trend of DIY instrument making to provide students with hands-on learning experiences and to nurture creativity and innovation.
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