The Football Collection by Les Plus Dorés is a Sporty Take on Fas
Sarah St.Jules — August 3, 2013 — Fashion
References: net-a-porter & trendland
High fashion and sports seem like an unlikely pair, but Les Plus Dorés brought the two together for a collection like no other.
Using the blueprint for the typical football jersey and turning it into a cute tee, Les Plus Dorés has paired the sports attire with some of the biggest names in the fashion industry. Instead of having the name of your favorite player on your back, you can have the name of your fashion idol. Some of the names include: Coco, Karl, Tisci and Van Noten. The jerseys come in either black or white, and are more fitted than the usual sports attire. These jerseys by Les Plus Dorés are a fun way to wear your fashion pride, all the while looking fantastic.
Using the blueprint for the typical football jersey and turning it into a cute tee, Les Plus Dorés has paired the sports attire with some of the biggest names in the fashion industry. Instead of having the name of your favorite player on your back, you can have the name of your fashion idol. Some of the names include: Coco, Karl, Tisci and Van Noten. The jerseys come in either black or white, and are more fitted than the usual sports attire. These jerseys by Les Plus Dorés are a fun way to wear your fashion pride, all the while looking fantastic.
Trend Themes
1. Fashion-sports Fusion - The fusion of high fashion and sports apparel presents disruptive innovation opportunities in creating unique and stylish sportswear.
2. Personalized Athleisure - The trend of personalizing sports jerseys with fashion icons' names opens up disruptive innovation opportunities in the customization of athletic apparel.
3. Fashion-inspired Team Spirit - The trend of incorporating high fashion elements into sports jerseys creates disruptive innovation opportunities in merging team spirit with style.
Industry Implications
1. Fashion Retail - The fusion of high fashion and sports apparel presents disruptive innovation opportunities for fashion retailers to expand their product offerings.
2. Sportswear Manufacturing - The trend of personalizing sports jerseys with fashion icons' names creates disruptive innovation opportunities for sportswear manufacturers to cater to individualized consumer preferences.
3. Athleisure Market - The trend of incorporating high fashion elements into sports jerseys opens up disruptive innovation opportunities for the athleisure market to attract fashion-conscious consumers.
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